Paul Bradbury. Credit: VML ANZ
VML Australia and New Zealand has appointed former TBWA\Australia and New Zealand chief executive Paul Bradbury as its new CEO, replacing Tom Tearle, who is stepping away after nearly five years in the role.
“Working with the VML ANZ team fills me with immense pride and gratitude,” said Tearle.
“We’ve achieved remarkable things together, building an agency renowned for its creativity, innovation, and an incredible team culture.
“Witnessing our collective drive and success has been rewarding, and I am proud of the business we've created. I have full confidence that Paul, with his vast experience and vision, will lead VML ANZ to even greater heights. I'm committed to ensuring a smooth and successful transition, knowing the future is bright for this team.”
Bradbury said he is excited to join the agency’s legacy and scale of growth.
“I've watched VML ANZ's impressive rise with admiration. Tom and the team have built a strong legacy of consistent success, culminating in an unprecedented run of Network of the Year titles,” he said.
“VML offers the scale, capability and ambition to continue to build something genuinely differentiated for clients and talent across Australia and New Zealand.
"I am also energised to be joining WPP - the incredible global new business momentum at the back end of last year is testament to the progressive leadership and future focused innovation across the company.”
Yi Chung Tay, APAC CEO of VML, thanked Tearle for his contributions to the VML team over the years and welcomed Bradbury, as the company looks ahead at what’s next for VML in the future.
“I want to extend my deepest gratitude to Tom for his contributions to VML ANZ. His impact has left the agency in a strong, growing position,” Tay said.
“As we embark on this next chapter, I am thrilled to welcome Paul Bradbury to the VML network. Paul's proven track record, strategic vision, and deep industry experience make him the ideal leader to build on this success and drive VML ANZ forward. I am excited for the future under Paul's leadership.”
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