Pacific launches magazine with Fisher & Paykel

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 13 September 2019
Marie Claire Lifestyle

Pacific is publishing a one-off magazine in partnership with appliance brand Fisher & Paykel.

Marie Claire Lifestyle will exclusively feature the brand’s kitchen and laundry appliances in a 148-page magazine.

“Homes is a thriving category and magazines play a key role for inspiration and research along the consumer journey,” says Susie Hogan, head of fashion and beauty at Pacific.

“Marie Claire Lifestyle provides a unique and exclusive opportunity for Fisher & Paykel to own this environment with its brands.”

The title will be available from 16 September for three months. It joins other extensions of the Marie Claire brand, such as its cook book series and Marie Claire Maison which was published in countries such as France, Italy and the UK.

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