Optus signs Meares for Olympic campaign

Arvind Hickman
By Arvind Hickman | 29 March 2016
Olympic cyclist Anna Meares is an Optus ambassador.

Champion cyclist Anna Meares will star in the second phase of Optus' Relentless Improvement advertising campaign. 

Meares has signed a partnership with Optus ahead of the her fourth Olympic campaign in Rio this year, joining Usain Bolt as Optus ambassadors.

Meares is one Australia's most recognisable athletes and rated as the top Australian Olympian in Gemba's asset power rankings, which determines athlete marketing pulling power.

She will feature in TV, print, digital, and outdoor advertising, as well as a series of short documentary style videos that will see her recount her cycling career from childhood through to the present.

“Anna is a remarkable athlete who has achieved unprecedented success on a global level. She demonstrates time and time again that relentless determination is the defining quality that sets her apart from the rest," says Ben White, Optus acting managing director of product and marketing.

“Overcoming what could have been a career-ending injury to win an Olympic medal in 2008 really highlights that Anna will stop at nothing to prove herself.

Meares is one of the most decorated female cyclists in the world and has claimed two Olympic medals and 11 world championships.

Famously, she beat Britain's Victoria Pendleton to claim the sprint even at the 2012 London Games.

“Competing at the Olympics is a huge moment for any athlete, but it’s not just being at the Games – it’s all of the hard work and commitment that comes before that. A good support network is critical, and it’s great to know Optus is supporting us now and in the years to come,” Meares says.

Optus is the official temecommunications partner of the Australian Omypic Team for ten years, covering all Olympic Games up to 2026.

Optus has invested significantly in sport in the past year, also securing the rights to the English Premier League.

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