Omnicom shake-up - PHD head takes London CEO role, OMD restructures

Pippa Chambers
By Pippa Chambers | 12 February 2016
Toby Hack

The MD of PHD Australia, Toby Hack, has been promoted to the newly created role of CEO of PHD International, based in London.

The appointment follows a year of growth for PHD, which, in last year’s ‘Mediapalooza’, won Unilever’s search business, the communications planning and buying for SC Johnson and more than 50% of GSK’s global business, which includes comms planning, the search and data analytics assignments and buying in its biggest market of the US and Canada.

Hack, who has been in his current role for five years, will report to Hilary Jeffrey, president of PHD EMEA. He will start the new position in April.

One of the two MDs heading up OMD Sydney, Mark Jarrett, will now take the reins as MD of PHD Australia. He has been at OMD Australia for nine years and was at MediaCom before that for about seven years.

Both OMD and PHD are owned by US-based global marketing powerhouse Omnicom, which is headed up locally here by Leigh Terry.

The shift in OMD Sydney's restructure sees its other MD, Aimee Buchanan, becoming the sole managing director – still reporting to OMD Australia CEO Peter Horgan.

“Joining PHD is an exciting prospect, it has experienced tremendous growth since its inception in the Australian market and helping to continue that positive momentum is a great challenge,” Jarrett says.

In addition, OMD's national head of performance, Kim Hamilton, has been promoted to Sydney GM, effective immediately. She will report to Buchanan.

Horgan says it's great to be able to offer opportunities for the ongoing growth of its senior executives across the broader group.

“Aimee and Kim will continue to drive OMD Sydney in delivering outstanding performance for our people and our clients," Horgan adds.

Hack's new role in London will see him strengthen the network’s international unit, which handles a number of global clients and services, including global comms planning, media strategy development and international media buying. He will also focus on new business development and look to build on the success of the network. 

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