MediaCom poaches from OMD for director role

Arvind Hickman
By Arvind Hickman | 10 February 2016
MediaCom's Fiona Meldrum.

Fiona Meldrum has rejoined MediaCom Melbourne as director of strategy and labs. She joins The Content + Connections Agency from OMD Australia.

Meldrum previously held the position of strategy director for more than three years. MediaCom says Meldrum will be responsible for evolving new ways of working as an agency and working with innovative businesses that can enhance the communications strategy for clients.

“In order to keep up with the unrelenting pace of change in the media landscape, we have evolved the way we solve our clients' and our agency's challenges," MediaCom Melbourne managing director Anny Havercroft says.

"I’m pleased to have Fiona back at MediaCom to lead the latest evolution in our strategic thinking in Melbourne. Her systems-thinking approach and her connections with the start-up community allows us to take a fresh look at harnessing innovation for our clients."

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