OMD Sydney restructures its executive leadership team

Josh McDonnell
By Josh McDonnell | 28 March 2019
Kim Hamilton

OMD has revealed a new leadership structure for its Sydney office, which sees the appointment of dual managing directors and the addition of a national chief operating officer role. 

OMD Sydney general manager Kim Hamilton, has been promoted to a joint managing director role, alongside Laura Nice.

Hamilton has been with OMD for over five years, first leading the agency’s performance media team, followed by a promotion in 2016 to GM of the Sydney office.

Nice returns from Annalect UK, Omnicom's data, technology and analytics division, to join Hamilton as the agency continues to ramp up its data and technology capabilities.

During her time as Annalect's head of consultancy and development, Nice had been responsible for integrating Omnicom’s people-based precision marketing and insights platform, Omni, across all Omnicom agencies.

She previously worked at OMD Sydney from 2009 to 2014, where she was the lead on major clients, including Telstra and McDonald’s.

Laura NiceLaura Nice

OMD Australia CEO Aimee Buchanan says the dual managing director structure is a result of the "phenomenal growth" in the agency over the last few years.

"It will enable the breadth of leadership required to ensure all clients continue to be serviced to the highest standards. We are excited to have Kim back in the business and to also be welcoming Laura once more into the OMD family," Buchanan says.

"Laura’s data and technology knowledge will be key as we continue to evolve the agency offering. Both are proven leaders with complementary skills. I’m confident they will form a fantastic leadership duo to take the agency forward.”

As part of the appointments, OMD has also announced the promotion of Nathan Young to national chief operating officer. Young, previously the agency’s CMO, has filled the position of General Manager, OMD Sydney, whilst Hamilton is on maternity leave.

The COO role is a newly created position for the agency in which Young will oversee the agency’s expanding specialised business units, commercial growth and profitability, agency structural development, as well as marketing and new business.

“Nathan has done a fantastic job leading the Sydney office over the last 12 months, in what was an outstanding year for the agency," Buchanan says.

Nathan YoungNathan Young

"This newly created position will ensure the agency is operationally set up for success and, importantly, evolving to the changing needs of the market.”

Hamilton will step into the managing director role upon her return in April. Nice joins the agency in July, at which time Young will step into the new COO role.

This is the second major restructure within the agency in March, with OMD reshuffling its investment team earlier this month to services it growing client portfolio following "significant client growth" over the past 12 months.

OMD Australia list of recent wins include the recent $70m Suncorp account, home to brands such as GIO, AAMI, and APIA, as well as Belong, The Fork and Activision in 2018.

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