OMD restructures investment team to manage client growth

By Melina Gouveia | 14 March 2019
OMD Jane Combes

OMD Sydney has restructured its investment team to service its growing client portfolio following "significant" client growth over the past 12 months.

As part of the strategy, Jane Combes has been promoted to head of investment for the agency, sharing responsibilities with Marelle Salib, taking on a dual role within the agency.

The change in structure is a result of significant client growth in the Sydney office over the past 12 months, including the new business wins of Suncorp, worth $70 million in billings, Activision and The Fork.

The new strategy will also assist the agency in managing its other major clients including Telstra, McDonald’s, Tabcorp, NSW Government, Qantas, Estee Lauder Companies and Apple.

Both Salib and Combes, have over 15 years’ media experience, and between them have worked across the entire OMD Sydney client portfolio.

OMD said the dual approach reflects the agency's commitment to deliver a "sustainable structure" that continues to provide the right level of coverage and leadership for its clients.

Salib and Combes will be responsible for developing the OMD Sydney investment offering and will split responsibilities across the Sydney client teams. Both Salib and Combes will report into OMD national chief investment officer Melissa Hey.

“As the agency grows, we need to be set-up for the future to ensure we have the investment bench strength to cover our growing client portfolio," Hey said.

"Marelle and Jane are the perfect duo to achieve this and will deliver the right level of leadership for our clients and support for our OMD teams.”

OMD has been revealed as a finalist for this year's Agency of the Year Awards in the Media Agency of the Year category. For a full list of the media category finalists, head here.

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