OMA tender for world first OOH automated platform – 20 to contend

Paul Madill
By Paul Madill | 30 September 2015

The Outdoor Media Association (OMA) has received 20 applications to build an automated transaction platform following its expression of interest (EOI) put out on 9 June.

The EOI ran until 3 August, with the 20 consortiums and companies spanning the globe, taking in Sydney, Melbourne, Adelaide and Brisbane as well as the UK, US, Spain, India, Dubai and Portgual.

The platform will create a one-stop shop for the buying and selling of OOH formats across Australia.

“We have been impressed by the calibre of responses to the EOI. It’s a challenging project so it is heartening to see the wide variety of technology solutions presented by the proponents," said MOVE general manager Grant Guesdon, who is described as the "architect" of the new venture. 

"We believe garnering this much national and international talent bodes well for the development of this platform which will be a world first for the Out-of-Home industry."

There is currently a discussion phase where the tenderers are invited to demonstrate their aptitudes for this project. A shortlist will then be drawn up and a request for proposal released in December.

The winner of the work will be announced in February 2016.


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