Ogilvy bolsters Sydney strategy team

Paige Murphy
By Paige Murphy | 13 July 2021
Ryan O’Connell and Rachel Pool.

Ogilvy Australia has expanded its Sydney strategy team, with the promotion of Ryan O’Connell to chief strategy officer and Rachel Pool to head of planning.

The promotions follow an exciting year of transformation and strong growth in new business for Ogilvy Sydney.

Alongside these promotions, Toby Harrison now expands his current role as chief strategy officer to lead growth and innovation across the newly formed ANZ Ogilvy Network.

The network -- which comprises the Ogilvy Agency, Ogilvy NZ, Ogilvy Health and PR (opr) business units -- have been integrated into one offering for clients.

"Ryan has been an outstanding leader, successfully driving Ogilvy’s effectiveness agenda to bring success to our key clients," Ogilvy managing director Sydney and Brisbane, Michelle Holland says.

"He has been a fundamental contributor to our recognition as APAC Effies Agency of the Year in 2020, alongside our recent WARC award wins.

“Ryan will be supported by Rachel, who has brought an amazing strength to our brand strategy and customer experience capabilities since joining last year.

"She’s already proven invaluable to the team, and her strategic leadership will be instrumental in future-proofing our client’s businesses. Together they will take our Sydney-based strategic offering to the next level.”

These appointments are the latest in a series of recent new hires that build out the ANZ Ogilvy Network strategic offering, including Nicolas Mendel’s appointment as head of digital performance and Mark Albert as chief data officer.

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