Ogilvy Australia has appointed Mark Albert as chief data and analytics officer to further enhance its data intelligence offering.
Albert will lead the data practice across the Ogilvy ANZ Network, servicing advertising, experience, PR and health sectors.
“We couldn’t be happier to welcome Mark back into the Ogilvy family after many years," Ogilvy Australia CEO Sally Kissane says.
"There are very few people in Australia that have Mark’s depth of experience and capability, and we are excited to merge his knowledge with our creative work.
“Mark has a wonderful way of de-mystifying the world of data and making sense of what’s important for brand and business growth. We are incredibly fortunate to have him on board to work with our clients and teams across the Ogilvy Network.”
Albert started his career as a data planner at OgilvyOne in London.
He then went on to become founding partner and chief operating officers of Australian data and analytics agency, Torque Data, in 2002.
Here, he worked with many of Australia’s leading brands as a strategic consultant solving data, digital and marketing challenges.
Following the 2015 acquisition of Torque Data by Virgin Australia’s Velocity Frequent Flyer loyalty program, Albert became head of data consult at Velocity.
Within this role, he managed the strategic use of Velocity’s membership data for Virgin Australia, Velocity and its many loyalty program partners.
As chief data and analytics officer of Ogilvy, Albert will utilise his broad consulting and practical experience across data-driven marketing, CRM and loyalty programs to leverage data and analytics solutions that fuel brand experiences, optimise performance and underpin future business growth.
“I am very excited to be re-joining the Ogilvy Network, and feel privileged to collaborate with such an amazing team," Albert says.
"There is a huge opportunity for us to continue accelerating the smart application of data and analytics, and I look forward to combining my extensive data analytics experience with Ogilvy Australia’s talented creative minds to deliver exceptional work.”
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