Nunn Media wins pitch for PAW Patrol

Chris Pash
By Chris Pash | 27 October 2021

Independent media agency Nunn Media has been appointed, after a competitive pitch, by global children's entertainment company Spin Master and its portfolio of brands in Australia, including Bakugan, PAW Patrol, Hatchimals, Kinetic Sand and Air Hogs.

Nunn will manage integrated strategy, planning and buying across all media channels for Spin Master Australia’s more than 25 brands as part of a multi-year engagement.

Canada-headquartered Spin Master has 28 offices around the world and close to 2,000 employees. Its entertainment properties are viewed in more than 190 countries and it distributes toys in more than 100 markets.

Chris Walton, managing director at Nunn Media: “Spin Master creates and manages some of the world’s most popular children’s entertainment properties, I mean who doesn’t love Ryder, Chase, Everest and Rocky from PAW Patrol??! 

"Starting in November, we’ll work closely with the team to amplify all of the Spin Master portfolio in Australia.”

Geoff Oliver, marketing director of Spin Master ANZ: “We have ambitious plans to continue growing our business in Australia and creating exceptional play experiences for children with our range of toys, entertainment franchises and digital games.

"The team from Nunn Media showed a strong understanding of the market and how to best engage with our target audience to help realise our plans. We look forward to partnering with them as we continue to delight Aussie kids.”

The appointment follows Nunn Media’s recent acquisition of Australian performance agency, Alley Group. With offices in both Sydney and Los Angeles, Alley works with some of the most advanced digital brands in Australia and the USA, including youfoodz, tinder, Reece, and Netgear, across search, social, programmatic, e-commerce and digital creative.

Nunn Media has annual billings of more than $330 million. Its clients include Bendigo Bank, JB HiFi, Haval,13CABS, American Tourister, Godfreys, Amcal, and Smile Direct Club. 

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