Nova Entertainment and Fox Sports Australia have entered a strategic commercial relationship.
The tie-up will see Nova host Fox Sports’ podcasting content on its platform. The radio network will also be involved in developing, packaging and selling Fox Sport Australia’s audiences through integrations such as host reads and dynamic ad insertions.
“Nova Entertainment is a powerhouse in the audio entertainment industry and we are delighted to be collaborating with them to reach their wide listener network, provide dynamic sports content, and help brands engage even more deeply with Australia’s passionate sports audiences,” says Foxtel Media sports sales and partnerships director Martin Medcraf.
“This partnership will allow devoted fans to engage with their favourite sports beyond live or streaming television broadcasts.
“These podcasts will be readily available at any time so that fans can choose when and how they listen - a factor that has become increasingly important to today’s audiences.”
The partnership is an extension of Nova’s relationship with News Corp Australia which started in 2019.
“We are proud to be working with Fox Sports, the undisputed home of sport in Australia. With audiences increasingly looking to extend the post-match commentary and conversation within the podcasting environment, we are excited to partner with FSA to allow brands to tap into this engaged community,” says Nova Entertainment digital commercial director Kane Reiken.
“The partnership will see Nova develop, package and commercialise Fox Sports Australia’s podcast audience, providing compelling brand integration opportunities.
“We know podcasting works for brands wanting to reach premium audiences in an intimate audio environment and this partnership solidifies our #1 position for sport podcast content in Australia, and kicks off an ambitious 2021.”
In September last year, Nova and Acast ended their relationship which saw Nova represent and sell the podcast platform’s audio inventory for three years.
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