Nova Entertainment and Acast have ended their three-year relationship.
Since 2017, Nova has been representing and selling the podcast platform’s audio inventory but from September 7 each company will manage their sales independently.
Henrik Isaksson, Acast managing director for Australia and New Zealand, says the split will allow the business to capitalise on its growth.
“As the local podcast industry continues to go from strength to strength, now is the time for Acast to be an independent player, to offer further podcast-specific strategy, insight and reach opportunities to brands and agencies,” Isaksson says.
“Nova has been an incredible partner to work with and we leave on really good terms.
“The split is simply about the incredible growth of the podcasting market and the huge opportunity Acast can offer to brands both in Australia and globally.”
Incoming Nova CEO Peter Charlton says the radio network will also focus on growing its podcast library.
“Our partnership with Acast has delivered in all the ways the right partnerships do – insight, experience and importantly, shared access. There’s a lot to be proud of, but now’s the right time for us to build on that foundation independently,” he says.
“As in everything we do, Nova has big ambitions to further develop our digital audio offering, and the work we’ve done with Acast stands us in good stead to realise those.
“It’s an exciting time, and I wish Henrik and the team the very best.”
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