Nine's 2020 plans for NRL

Josh McDonnell
By Josh McDonnell | 21 November 2019

Nine has launched its plan for the NRL in 2020 promising an "expanded and enhanced" cross-platform approach for its television, radio, digital and publishing assets under the tagline of “Your Footy, Your Way.”

Commercially 2020 will see Nine offer new levels of integration in the NRL with the expanded coverage designed to ensure no other media company can offer the "access and opportunities for integration" that it can across all platforms and mediums.

“In 2020, Nine will provide more ways in for brands, across more assets, from the home and away series, to Thursday nights Golden Point, Friday Knock Off, Sunday Footy, 100% Footy, State of Origin, Finals, Test Matches and All Stars, and the Women’s premiership and State of Origin," Nine director of sales - sport Matt Granger says.

“From Easter, Mother’s Day and Father’s Day, Nine will also provide new promotional platforms for brands to capitalise on the time of year and calendar events for the unique NRL audience across all of our assets.”

Nine will also continue to innovate in terms of camera coverage with new crossbar cam and corner post cam and is also working in conjunction with the NRL and the Rugby League Players Association on the introduction of player microphones.

In 2020, the network has plans to expand coverage across all platforms for rugby league, including deeper focuses of the NRLW as the women’s game goes from strength to strength.

Nine will work closely with the code to continue to expand the NRLW in 2020 and beyond. The network's plans to widen coverage of women’s NRL followed, the record audience figures this season.

“From broadcast, digital, publishing and radio, Nine and Wide World of Sports will deliver the entertainment and the analysis, wherever, whenever and however audiences want it," newly appointed Nine head of sport Brent Williams says.

“This year, the women’s premiership and State of Origin series delivered the highest audience of any women’s sporting code,” Williams said.

“In 2020, Nine will continue to support the women’s game as it goes from strength to strength, and as part of a broader women’s sport opportunity we are bringing it to market across all of Nine’s assets.”

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