Nine has named its brand partners for the return Love Island Australia including KFC, Tradie, MCoBeauty and Deliveroo.
Powered by Nine will bring to life big ideas for these four brands via "unique" integrated creative, in-program product placement, viewer interactivity, promotions and more.
“Last year Nine launched Love Island with one clear goal: to make it a youth favourite. We are so excited to welcome brands like KFC, Tradie, MCoBeauty and Deliveroo to a format that has become a global sensation," Nine director of Powered Liana Dubois says.
“Each of the integrated moments that these brands are associated with, are original and recognises their unique brand story. They also appeal to the interests of the younger audience that is tuning in for this upcoming season of Love Island Australia.”
KFC will work with Powered Studios to tap into the voice of Love Island’s narrator, Eoghan McDermott and will be published across broadcast and digital platforms.
Deliveroo will be Love Island’s official App partner with bespoke App ad units that are "contextually relevant" to the show. In addition to this, throughout the season Islanders will be treated to food moments from Deliveroo.
Further to this, Islanders this year will partake in challenges and activities while dressed in Tradie and KFC branded merchandise. MCoBeauty is the official make-up sponsor of the show and throughout the season.
Love Island premiered last night on Nine’s primary channel to a national TV audience of 639,000, with a further live streaming VPM of 35,000 and an on-demand VPM of 48,000 between it airing and midday today.
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