Three major publishers are pulling their publicly facing audits by the Audited Media Association of Australia (AMAA).
Nine, Australian Community Media, which was recently purchased by Antony Catalano, and West Australian Newspapers are all making the switch for their metro titles to private audits by the AMAA.
In doing so they join News Corp Australia, which rejoined the media audit body to have some of its titles privately audited in 2017. News’ NewsLifeMedia initially pulled out of all AMAA audits, followed by Bauer and Pacific, after it criticised the body’s numbers.
Nine’s audience figures for The Sydney Morning Herald, The Age and The Australian Financial Review will continue to be publicly available through the emma cross-platform audience metrics.
“We will continue to work with the AMAA to have our mastheads circulation figures audited for private use after industry use of the public audit declined,” a spokesperson for The Sydney Morning Herald, The Age and Financial Review says.
The AMAA says despite the move away from publicly facing print audits from the industry, publishers still want media audit services to support audience metris and share with advertisers.
“The AMAA is evolving its services to support the changing media reporting landscape where audience metrics are the primary metric,” Josanne Ryan, AMAA CEO, says.
“The AMAA continues to advance how it works with publishers, large and small, to support them with audited metrics that work for their business and we will continue to work closely with our industry Partners.”
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