News Corp shakes up exec team, promotes Eales and Sheffield

Lindsay Bennett
By Lindsay Bennett | 30 March 2017
News Corp CEO Michael Miller at the Come Together event 2016

News Corp is aiming to strengthen the company’s publishing and digital businesses by promoting Damian Eales and Nicole Sheffield to new roles.

Eales has been named chief operating officer of publishing, stepping up from his role as MD of metro and regional publishing.

In this new role he will be responsible for all aspects of metro, regional and community publishing, incorporating eight metro daily and Sunday mastheads, 19 regional mastheads and more than 100 community mastheads.

Sheffield steps up to News Corp’s chief digital offer, representing an expansion of her current role of MD of News Corp’s digital network, News DNA.

She was named MD of News DNA at the launch of the network in August last year, following on from her role as CEO of NewsLifeMedia.

She will now take additional responsibility for digital revenue growth and strategy, audience and subscription growth, content optimisation and marketing, and digital product innovation.

She retains oversight of the NewsLifeMedia magazine division.

News Corp CEO Michael Miller says the business needs to respond to change in market and the new roles reflect that.

“These appointments will ensure we meet our strategic priorities to maximise revenue and audience opportunities," Miller says.

"It is important we adapt our business to respond to changes in market conditions and with Damian and Nicole at the helm, it will ensure we are structured for future growth and success,” he says.

These moves complement other recent changes within News Corp Australia, including the appointment of Lou Barrett to executive GM of network sales and Dominic Hatfield to chief technology officer.

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