News Corp not replacing Sheffield as it realigns digital leadership

Rosie Baker
By Rosie Baker | 1 March 2018

News Corp is not replacing former chief digital officer Nicole Sheffield following her sudden exit  last month. 

The publisher has instead reshuffled the leadership of its digital team to absorb Sheffield’s responsibilities.

Over the past three years Sheffield had taken on increasing responsibilities across News Corp's digital and publishing divisions form GM of its lifestyle channels, CEO of NewsLifeMedia and MD of its News Digital Networks Australia.

Current MD of News DNA Julian Delany, who was appointed to the role in July last year, will take on additional digital responsibilities as well as Food Corp, while Dominic Hatfield takes on the newly created role of chief information officer.

Hatfield, who was formerly chief technology officer, takes on responsibility for business intelligence and enterprise data.

The new structure is designed to help the company drive subscription and ad revenue in a more digital landscape.

Sheffield’s exit in February had been rumoured in the market, but was a sudden departure. She said at the time that she was leaving to “pursue her entrepreneurial spirit”.

Executive chairman Michael Miller says the changes reflect News Corp’s “ambition to create the digital organisation that best aligns digital and technology with our strategy and objectives of increasing audiences and their engagement, being more efficient and driving profitable growth”.

“We are moving to a model that realigns the responsibilities under digital and technology to best reflect how we will serve both our external consumers and our internal customers.

“The result is a clear digital ecosystem to deliver on consumer product and client solutions along with a sharper focus for technology to allow it to evolve into a true enterprise and information function.”


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