Lida appoints creative director
M&C Saatchi Group has appointed Rich Donovan as creative director for customer engagement agency Lida. Donovan joins from Rapp London and has more than 21 years' experience in advertising. He most recently ran CRM and acquisition programs for Virgin Media and PayPal.
UberEATS launches in Sydney
Uber is bringing UberEATS to Sydney in collaboration with 100 local restaurants, such as Fratelli Fresh and Three Blue Ducks. It’s a natural progression from its last publicity stunt, which delivered icecream all over Sydney. Launching today, Sydney is the second place in Australia where UberEATS has been rolled out.
McCann expands into PR
McCann is expanding its integrated offering with an alignment with brand experience agency The Red Republic, adding social media, PR, experiential and design expertise. The boosted offering will be part of McCann's suite of services across its Sydney, Melbourne, Gold Coast and Brisbane offices. The Red Republic CEO Fleur Madden will continue in her role, reporting to McCann Worldgroup Australia chairman Ben Lilley.
Australian Rugby partners with Brightcove
Australian Rugby Union (ARU) partners with video service Brightcove to power a video hub for fans. As part of the ARU’s recent digital transformation, the company has placed an increased focus on video in a bid to make its fan website the central hub for all things rugby related. Alongside editorial articles, video content of match highlights, press conferences and exclusive interviews with the stars will be a large component of the website.
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