News Bulletin: Twitter partners with Mardi Gras; Etihad appoints Lowe Open

By AdNews | 22 January 2016

Twitter partners with Sydney Mardi Gras

Sydney Gay and Lesbian Mardi Gras announces Twitter as a major partner for the 2016 festival.

Twitter is supporting the event by spreading the message of acceptance and diversity by utilising its tools and products in innovative ways. The social media platform will also participate in the parade.

This is the first time Twitter has been a partner to the Sydney event, with officials hoping it will help connect social media users, to share their stories.

Etihad appoints Lowe Open

Etihad Airways has appointed Lowe Open as its first global direct marketing agency following a competitive pitch.

The UK-based agency was selected to enhance direct activities for the Abu Dhabi-based airline, on a three-year contract.

In addition to its work for Etihad, Lowe Open is developing direct marketing creative and providing additional data and analytics services to Etihad Airways, Global Loyalty Company and Etihad Guest, which are all part of the Etihad Aviation Group.

Fairfax hires custom solutions commercial manager

Fairfax Media's Australian Metro Media division has hired Skye Herbert to take on the role of custom solutions commercial manager within its digital ad development team. Herbert joins Fairfax from Yahoo7’s Seven West Media Cross platform integration team RED.

Vice teams up with Samsung for event at the Opera House

Next Sunday, the Sydney Opera House together with Samsung Australia, will host a very special night of music, art and technology in the inaugural Sound + Vision showcase. To be held in the venue’s Concert Hall, the event will see four emerging musical talents take the stage, collaborating with three visual artists creating an immersive and unique trio of performances, all powered by a suite of Samsung technology in partnership with Vice Media.

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