Woolies social media team hop on Nine’s show success
Channel Nine’s Married at First Sight may not be sponsored by any supermarket brands, but that doesn’t stop the social media team at Woolworths getting in on the action. Cottoning on to the show’s popularity, Woolies was promoting posts across its Instagram channel mocking Married At First Sight star Troy Delmege's ability to create a good pasta dish. Delmege failed to impress his wife with the meal – giving the supermarket chain the perfect opportunity to get in a not-so-subtle dig. Following the Pasta A' La Troy image it went on to detail ‘how to *properly* make this pasta’.
Speed and M2M win Westfund Health Insurance
Regionally-based health insurer Westfund Health Insurance has appointed Ian Perrin’s agency Speed, and Omnicom’s M2M, as media partners with immediate effect. The new tie-ups arrive as Westfund launch a new comprehensive marketing campaign to illustrate the benefits and support they provide their members. See: Westfund campaign evokes power of community spirit. Managing director of M2M, Wendy Gower, says: “After a successful 2017, it’s great to start 2018 with such an important win. We couldn’t be more excited about the campaign and the results it will deliver for Westfund.”
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