Westfund campaign evokes power of community spirit

12 February 2018

Creative Agency: DDB Sydney

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The campaign’s TVC tells the story of a woman with an illness and the community who rally behind her to help her recover.

Westfund’s new brand campaign, via DDB Sydney, speaks to community spirit and traditional, human values.

The campaign’s TVC tells the story of a woman with an illness and the community who rally behind her to help her recover.

“We have members, not customers, and treat everyone like they are part of our big extended family. We understand real people and genuinely care about forming personal relationships and trying to help. It was important to show that in our new brand campaign,” Westfund CEO Matt Banning said.

DDB Managing Director Strategy and Innovation Leif Stromnes said community spirit and human values are evident in everything that Westfund does, so that’s exactly what DDB Sydney set out to bottle and deliver in this campaign.

“We wanted to shine a light on the role of a health insurer as a smaller part of a bigger, community effort to help someone recover. Refreshingly, Westfund is saying it’s not about them – it’s about the everyday people they support,” Stromnes said. 

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