Snapchat spruiks self-serve
Snapchat is rolling out self-serve tools for building vertical video creative as well as a certified partners program to connect advertisers to trained third-party ad tech tool providers. Together, these will make it easier for advertisers to handle their own campaigns start to finish or have assistance with the process. The move builds on momentum from Snapchat in the ad space, making plays for more advertising dollars after a disappointing first earnings report last month. Snapchat launched its first self-service advertising platform in February.
Accenture promotes Fjord boss to lead APAC expansion
Accenture Interactive has promoted Bronwyn van der Merwe, who leads its Fjord experience design consultancy business, to general manager for Asia Pacific. She will drive the expansion of Fjord across APAC. It currently has around 85 staff and offices in Sydney, Melbourne, Canberra and Auckland. She will first establish an office in Singapore and take on responsibility for the Hong Kong office. Fjord specialises in customer-centric service design and digital product creation. Van der merwe was previously group director for Australia & New Zealand.
KPMG ramps up, buys Acuity Research and launches new division
Off the back of acquiring independent market research firm Acuity Research and Insights, KPMG Australia has today launched a new specialist customer, brand and marketing advisory venture, led by KPMG partner Paul Howes. 'KPMG’s Customer, Brand & Marketing' practice launches with a combined team of 43 specialists, including six partners. Its new services include customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights. Acuity founder Amanda Hicks joins KPMG today as a partner, together with her team. CEO of KPMG Australia Gary Wingrove says the CEO agenda is increasingly focused on placing customers at the heart of business – but their depth of customer insight is often insufficient. “That’s where Acuity comes to the fore,” Wingrove says. The move is one of many across the mediascape and follows Ex-Telstra marketer Andy Bateman joining Deloitte.
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