News Bulletin: Omnicom wins McDonald's US creative review

By AdNews | 30 August 2016

Omnicom wins McDonald's US creative review

Omnicom's DDB North America has beaten out Publicis Groupe's Leo Burnett for the highly sort after US McDonald's creative account. The win sees Leo Burnett taken off the fast food giants roster, ending their 35 year relationship. The move also sees DDB North America set up a yet unnamed agency that will be dedicated solely to McDonald's.

"Omnicom has built a new agency of the future for us," McDonald's US chief marketing officer Deborah Wahl told Ad Age. "This agency of the future really has digital and data at the heart, which allows us to be customer obsessed at a whole new level in everything that we do."

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