News Bulletin: Moves at PHD Melbourne; Aussie Women are the biggest social liars

By AdNews | 5 August 2015
Renee Toone

Moves at PHD Melbourne

PHD Melbourne has announced the appointment of Renee Toone to the role of business director, responsible for servicing clients such as Priceline, Simonds Homes and MYOB.

PHD has also announced the internal promotions of Kathryn Weatherlake to business planning director on the Australia division of ANZ Bank and Schalk Van Der Sandt to head of digital, Melbourne.

Aussie Women are the biggest social liars

Sydney agency The Works has released their most recent Datafication study,. Finding out that 64% of women compared to 36% of men were found to have made embellished or deceitful statements when writing Twitter and Instagram posts.

The agency along with Dr Suresh Sood from the University of Technology Sydney Business School created an algorithm that analysed 4553 indicators from words used in Twitter and Instagram posts across the country.

The “leaders of deceit” on Instagram were Adelaide Men while Perth Women led the ranking on Twitter.

Consumer watchdog launches comparator guidelines

The consumer watchdog will continue its crack down on websites that compare services such as energy and insurance with the release of tough industry guidelines.

The ACCC has previously collected $2 million in penalties for misleading advertising by Energy Watch and a 2014 review that found some comparator sites were misleading users by providing dodgy information.

The guidelines will protect consumers by ensuring industry is complying with the law by clearly disclosing what is being compared and transparency around commercial relationships.
ACCC deputy chair Delia Rickard said there would be “no excuse” for non-compliance.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus