Unilever drops Mindshare, hands account to PHD

Rosie Baker
By Rosie Baker | 14 July 2015

Unilever has handed its media business in Australia to PHD following a competitive pitch.

The pitch was between the incumbent Mindshare, PHD and Inititative. All three agenices have global relationships with Unilever.

The media account - which is up for review globally – is said to be worth $57 million. The global review was called in January.

The account has been with Mindshare since 2011 and in that time the agency is understood to have had to repitch for the business on a number of times. There was some speculation when the review was called whether the incumbent would repitch for the business his time around.

A unilever spokespoerson told AdNews: "Unilever Australia has completed the review of its media planning and buying agency services, as part of the Company’s global policy to periodically evaluate media arrangements. The review included the current incumbent Mindshare along with PHD and Initiative Media. Unilever is pleased to announce PHD has been appointed as the media agency for Unilever Australia and New Zealand."

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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