Married at First Sight up 17%
Nine's Married at First Sight has improved its metro audience on night two, up 17% to 905,000 viewers. This means it was the second most-watched non-news and current affairs show after My Kitchen Rules (1.24 million), well above Seven Year Switch (772,000). The show is still well below last year's second episode, which drew an audience of 1.11 million, but Nine executives will hope it can continue to trend upwards after the network downgraded its earnings forecast yesterday.
Facebook begins using artificial intelligence for blind users
Today Facebook will begin automatically describing the content of photos to blind and visually impaired users. Called "automatic alternative text," the feature generates a description of a photo using advancements in object recognition technology. Read more on Facebook’s blog.
Emoji search launched on Google photos
Google has added emoji search to its Google Photos offering for those times where "searching with a full word just doesn't cut it". The internet giant now allows users to make use of the icons to wade through their image library on the organiser.
Burberry first brand to use Snapcode
The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. Read more here.
Mini pulls Abby Wambach after DUI arrest
BMW-owned Mini says it is pulling ad content featuring Abby Wambach and "re-evaluating" its relationship with the retired soccer star after she was arrested Sunday and charged with driving under the influence. Wambach, who has pleaded not guilty to the DUI charge, is also sponsored by Nike and Gatorade. At the height of her career, Wambach's net worth was believed to be between $3 million to $4 million worth, with a lot of income derived from endorsements.
Mossack Fonseca brand rockets after Panama Paper saga
One of the worlds most secretive companies, a Panamanian law firm called Mossack Fonseca was immediately thrown into the limelight. As a result, Mossack Fonesca is now currently amongst the most consumed high profile companies across the web and social platforms in Australia, producing over 150% more consumption than the combined average of Microsoft, Google, Woolworths & Telstra between the 3rd and 4th April, finds brand intelligence platform Amobee.
Four’N Twenty and Etihad partner up for AFL
Four'N Twenty is partnering with Melbourne football destination, Etihad Stadium, to become the first brand to execute a branded zone within the stands. Situated behind the goal posts at the Coventry End, the dedicated zone will feature more than 7,000 yellow and black seat wraps to create giant ‘FOUR’N TWENTY’ signage for “maximum visual impact”.
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