News Bulletin: Lavender announces Genus finals, Aussies set to spend big on Black Friday

By Lindsay Bennett | 25 November 2015
From left to right: Will Royle, Mia Nestler, Alex Shiel, Natasha Velkova, Sam Wakeling

Lavender's Genus Graduate Program picks five

CX agency Lavender has announced the finalists of its Genus Graduate Program, launched earlier this month. Out of the 87 applicants, five promising individuals will be joining the agency.

Lavender chose the Genus graduates for their diverse backgrounds. Alex Shiel, who graduated with a Bachelor of Design – Visual Communication degree, is joining the creative department, while Sam Wakeling, who has a degree in Behavioural Economics, will be placed within the ctrategy team.

Mia Nestler (Bachelor of Business), Will Royle (Bachelor of Digital Media) and Natasha Velkova (Bachelor of Arts – English) will finesse their skills in account service, working across Tesltra, American Express and St George respectively.

Nickelodeon launches free app

Nickelodeon Australia has launched Nick Play, a free app available on iOS and Android.The app will allow kids on-the-go access to hundreds of Nickelodeon videos, animations, games, and episodes of Nickelodeon's biggests hits.

The app has many interactive properties, like a "Do Not Touch" button that triggers random surprises, and has been designed to complement the entertainment experience offered by their distribution partner, Foxtel.

Aussies are about to spend big on Black Friday

Australia's leading retail cashback site, Cashrewards, is predicting that Aussies are going to be spending up big on the biggest sale days of the year, Black Friday and Cyber Monday.

Cashrewards reported a 250% increase in sales during last week's Click Frenzy, Australia's alternative to Cyber Monday, and expect the same spending to take place for the Black Friday sales which will occur from 27-29 November.

While Black Friday and Cyber Monday are traditionally US sales days, online retail is more global than ever before, meaning consumers are no longer bound by geographical boundaries - only expensive shipping prices.

TubeMogul reports growth in cross-screen programmatic advertising market

TubeMogul has reported an increase in programmatic advertising activity across all key formats in Australia and New Zealand.

This data, outlined in TubeMogul's quarterly research report, comes as advertisers seek to reach target audiences across many devices and brand disciplines including video, display and social.

Representatives from TubeMogul conclude that this report signals the move towards brand advertisers wanting to invest in the benefits of placing their advertising content across all screens.

Emirates to replace Corona as headline sponsor

Emirates and ATP have signed a five year deal that is reported to have cost $50 million.

Emirates will replace Corona as the main sponsor for the ATP World Tour next year, gaining airline global marketing rights and logo branding on the tennis nets across 60 tournaments.

Simon Rines, editor at IMR, described the pairing as a "better brand fit" than Corona as the ATP world tours are visiting countries that have a "low alcohol culture".

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