Kanye West: "My favourite brand is McDonalds"
Kanye West has an endorsement deal with sneaker giant Adidas, he recently begged Apple to buy Tidal and his wife Kim Kardashian has brand collaborations coming out of her ears. But apparently, Yeezy has saved his love for this one iconic brand: McDonald's. Yesterday, West tweeted that McDonald's is his "favourite brand" to his 25.3 million followers. Maccas was quick respond, quoting the rappers' lyrics. It isn't the first time West has expressed his love for the fast-food giant - earlier this year he wrote a poem called “The McDonald’s Man” for Frank Ocean's new album.
Vogue is bringing Pokémon Go to fashion world tonight for its annual Fashion Night Out event held in Sydney and Melbourne. The team at Vogue are promising attendees tonight tonnes of Pokémon by setting up Voguemon lures around city centres. Sponsored by American Express, the night isn't just offering people the chance to catch 'em all - but also a sports-themed GIF station, a Swarovski photobooth and discounts from big retailers, like Country Road and Zimmermann.
Zenith appoints business director from Maxus
Zenith has appointed Shaun Harmor to the newly-created role of group business director in the agency’s Melbourne office. Harmor joins from Maxus, where he was client service director and business director for five years, and has previously worked at OMD and Maxus in London. Zenith's Melbourne office recently won the media account for Tennis Australia.
Facebook calls on brands to shape up on mobile
Facebook is calling on brands to ensure their content and ads load as fast as possible to not risk losing users, with the social giant releasing guidelines to help the cause. As well as the guidelines Facebook is releasing technology that “pre-fetches” content from brands websites to ensure faster loading speeds, the social player is even putting its foot down adding that if it deems that an ad won't load fast enough - it won't show it. Speaking with Ad Age, Facebook's director of ad products marketing ,Matthew Idema, said: “The speed with which a mobile website will load is one factor our ad delivery system will use to determine which ads to show which people."
Lavender wins Hendrick's Gin
CX agency Lavender has been appointed as the lead creative agency for Hendrick's Gin's 2016 digital activity in Australia.
The agency approached Hendrick's marketing team with a campaign idea for its Summer 2016/2017 season, which is due to launch in one month.
Lavender CEO Roy Capon says: “Hendrick’s is a great brand with a distinct personality and we’re excited to be working with the marketing team to introduce the unique taste of Hendrick’s Gin to a broader section of the Australian drinking public.
Hoyts creates head of digital role
Cinema company Hoyts has created a head of digital role for Australia and New Zealand as a result of growing demand for innovation in the sector.
Max Antonov will be taking up the role of General Manager of digital in September and will be tasked with managing the entire product life cycle. He will also be in charge of enhancing customer experience by looking at ways of bridging the gap between technical capability and user experience.
Isentia names CMO; King Content and Two Social join forces
Isentia is integrating its social creative agency Two Social with its content marketing shop King Content. The move is said to increase the “depth and breadth” of King Content’s creative studio offering, alongside its content marketing services, powered by Isentia’s data capability. The announcement also sees head of agency at Two Social, Richard Spencer, take on the chief marketing officer role for the Isentia Group.
“This integration is an important next step in Isentia’s drive to provide comprehensive services supporting our clients’ entire strategy across earned, owned and paid channels,” he said.
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