Fairfax falls in Nielsen ratings
Fairfax’s SMH.com.au has been bumped from second place to third in the latest Nielsen Digital Ratings Monthly data, having lost its long-held position to ABC New websites. ABC’s unique monthly audience grew from 4.6 million in May to five million in June as the Fairfax Media site’s audience fell from 5.1 million to 4.9 million. News Corp’s News.com.au retained its number one position with a June audience of 5.4m, down 1% from its May audience of 5.4m. See the full report here.
QT Resorts appoints Cummins&Partners
QT Hotels and Resorts has appointed Cummins&Partners Sydney, with the agency already beginning work with QT's soon to be opened Melbourne venue.
Group managing director for event hospitality and entertainment David Seargeant says that QT and Cummins Sydney was a great fit. “I was impressed what they offered us with their strategic and creative thinking. They got our brand and tone straight away, so I immediately knew we were going to end up doing something together.”
Cummins&Partners Sydney was founded last year and also counts Vodafone, Pernod Ricard, Movember and National Home Doctor Service as some of its clients.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.