Cummins&partners has confirmed that it will be launching a new Sydney office in January 2015, having been appointed as Vodafone’s new creative agency after an extensive competitive pitch.
The office, which was first alluded to by AdNews, is set to launch on 5 January, the same day the Vodafone contract commences.
Managing director of Cummins&partners Chris Jeffares told AdNews that launching a new office will be a rare and enjoyable experience, especially because it's opening its doors with a major client.
“It's a rare opportunity to launch a business with a foundation client,” he said.
The agency has also confirmed its first major hire in New York native, Kimberly Bartkowski, who will take on a newly created national role as digital creative director.
Bartkowski is a proven digital thought leader on a global scale, having set up and led the Digitas North America mobile practice as group creative director. While at Digitas she led the global work for Delta and AMEX and helped win the $90 million dollar Comcast account.
Of the hire Jeffares said, “We are stoked to have Kim join us, as the competition for elite digital talent is fierce – especially in mobile. She is a true modern creative and is a fantastic team builder, both of which are essential to our growth plans. Kim’s skills will be instrumental in helping us develop action orientated communications that drive behaviour change.”
“As we’re a proudly independent and entrepreneurial business, her deep experience in startups will really help drive that startup innovation and energy. It’s a great match”.
Of the appointment Bartkowski said: “Mobile is fundamentally changing the way we connect, so it's incredibly exciting to be working with cummins&partners and Vodafone on shaping the future of mobile and digital culture”.
“I believe that ideas need to be engaging and interactive … both mentally and physically. Put something out there that's thought provoking and people will respond and participate. That’s why brand experiences are a richer way to touch people. This really aligned with the C&P approach and agency model. I'm looking forward to creating some magic and having fun in Sydney”, she added.
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