News Bulletin: Facebook on what Aussies are talking about; new GM for Anomaly; Guardian partners with Krux

By AdNews | 12 August 2015

Facebook highlights what Australian’s are talking about

When it comes to what Australian’s were talking about last month, AFL was a big topic last month with Adam Goodes the single most-talked-about person, with both men and women expressing their views about the Sydney Swans player, according to Facebook. The discussion generated more conversations than Bronwyn Bishop’s contentious expenses and Donald Trump’s general activity which always seems to attract headlines and status updates.

When it comes to what brands and products were most discussed on the social networking site younger men and women were clamouring for Messina ice cream deliveries from an Uber promotion tipped the ride-sharing company into the most discussed brand/product on Facebook for the month.

Backed up by heavy discussion around regulation ensured Uber took top spot over Apple which, despite a loyal base of followers and news of its music streaming service, was relegated to second place.

Speaking of computers, the launch of Windows 10 drove conversations for the established PC brand, particularly males, which might explain why it is still nipping at Apple’s heels in third place (Apple enjoyed the support of both genders).

IPG's Anomaly names general manager

IPG Mediabrands’ research and analytics business Anomaly has hired former News Corp executive Darren Stein as general manager, a new position reporting to Anomaly managing director Jarrod Martin.

Anomaly has been one of IPG Mediabrands’ fastest-growing divisions in the past 12 months, with the business currently home to 40 staff in its Sydney and Melbourne offices.

IAB President speaks out on ad fraud and the ‘wild west’ of mobile

Randall Rothenberg, the IAB’s President and CEO has said the Australian digital advertising industry has significant work ahead of it if it wants to realise the true value of online advertising.

Speaking ahead of his keynote at the IAB Australia’s inaugural Leadership Summit on 26th August, Rothenberg has named ad fraud and the ‘wild west’ of mobile as the main weaknesses of the global digital market.

Rothenberg will be joined by Richard Pattison, BBC Worldwide Global SVP of Content and Olivier Legrand, LinkedIn Senior Director, Marketing Solutions; and many other speakers at the conference later this month.

The Guardian partners with Krux

Data management platform, Krux has today announced its selection as the Guardian Australia’s DMP of choice. The publisher will work with Krux in several international markets, including Australia, to manage and protect its audience data, as well as creating highly valuable audience segments for its advertisers.

Bauer rolls out RecipesPlus in Aus

Bauer XCEL Media, Bauer Media’s digital division has announced the expansion of the groups international digital food network RecipesPlus, following the launch of its online food hub in Australia, Food To Love.

Offering a global approach to content and strategy, the RecipesPlus network has enabled a mutual sharing of product within Bauer Media businesses spanning three continents and more than five countries.

Markus Huessmann, chief operating officer for Bauer XCEL Media said: “We wanted to leverage the knowledge, experience and content we have worldwide to build an amazing product with big international ambitions. Reaching end users in the large food segment in three core markets is an excellent way to gain relevance in the larger food ecosystem, especially with advertisers interested in the same audience.”

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