Droga5 wins Danone creative
French yoghurt maker Danone has chosen Droga5 London to handle global creative for its Danone yoghurt brand. The agency beat Adam & Eve/DDB, Mother and incumbent BETC Paris to the account. The first campaign is expected to roll out in Australia's Autumn with a remit to shift the yoghurt's image from a sugary snack to a healthy option. The account does not include Danone's other yoghurt brands, Activia and Actimel.
R/GA London to help launch Hyundai sports car
Hyundai has chosen creative agency R/GA London to help it launch its sports sub-brand N performance sports cars, pictured, across the world. The agency has been chosen ahead of Hyundai's global creative agency of record Innocean Worldwide in a four-way pitch. The N performance range is a special sub-brand of the Korean carmaker that was launched last September and utilises Hyundai's World Rally Championship technology. Europe and Australia have been chosen as the first markets for global rollout.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com