Droga5 wins Danone creative
French yoghurt maker Danone has chosen Droga5 London to handle global creative for its Danone yoghurt brand. The agency beat Adam & Eve/DDB, Mother and incumbent BETC Paris to the account. The first campaign is expected to roll out in Australia's Autumn with a remit to shift the yoghurt's image from a sugary snack to a healthy option. The account does not include Danone's other yoghurt brands, Activia and Actimel.
R/GA London to help launch Hyundai sports car
Hyundai has chosen creative agency R/GA London to help it launch its sports sub-brand N performance sports cars, pictured, across the world. The agency has been chosen ahead of Hyundai's global creative agency of record Innocean Worldwide in a four-way pitch. The N performance range is a special sub-brand of the Korean carmaker that was launched last September and utilises Hyundai's World Rally Championship technology. Europe and Australia have been chosen as the first markets for global rollout.
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