News Bulletin: Bing logo updated; Solid TV debut for SBS comedy; Rio Olympics ad sales strong

By AdNews | 15 January 2016
Bing's new logo, courtesy of Microsoft.

Microsoft updates Bing logo

Microsoft is tweaking the logo of its search engine Bing. Changes (see below) include a shift from yellow to green and capping the 'b'.

Microsoft told Ad Age the new visual identity would display better "across Windows devices and services".

Bing's search advertising revenue grew by 29% in 2015.

Bing Logo comparison

Nearly 500k switch on The Family Law

The premiere of new SBS comedy The Family Law has been watched by an average audience of 497,000 viewers last night, including 366,000 in metropolitan areas.

The result, which SBS says it is "extremely happy with", had a free-to-air share of 9.6% in metro and 6.8% in regional areas.

The highest rating program of the evening, aside from news broadcasts, was the Big Bash clash between the Brisbane Heat and Melbourne Stars, which drew 796,000 viewers in the first session.

The first episode of The Family Law debuted on Facebook over the weekend, drawing 145,000 views of more than 30 seconds.

Rio Olympics ad sales to top London

Ad sales for the Rio 2016 Olympic Games are stronger than what was experienced in the lead up to the London 2012 Olympic Games, NBC's head of sales Seth Winters says.

Digital sales are predicted to be up to 50% higher than London, and ad revenue should exceed the more than $1 billion raised in the last summer games.

Winters says strong categories include automobiles, technology, fast food chains, insurance and consumer goods.

AFL confirms media pitch

The AFL has confirmed it is looking for a new media agency for the first time since 2006.

Although MediaCom, the AFL's current media agency, is “very much in the mix”, other agencies being considered include Vizeum, PHD, Carat and Starcom, the AFL said.

It is understood the majority of the AFL's media activity (valued at about $8m) is contra-based with the actual media spend thought to be around $1 million. 

“We've enjoyed a long-standing nine-year relationship with media, but with the new broadcasting rights coming in 2017, we felt it is good time to explore the media agency market,” a spokesperson tells AdNews.


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