News Bulletin: Ashley Madison members rocket; Stan chooses OMD, and XTD makes mobile OOH moves

By AdNews | 2 September 2015

XTD to launch smartphone interactivity for OOH

Digital out of home (OOH) company XTD is poised to launch a world-first system to extend the reach of DOOH to smart phones.

The system will provide a platform for the exchange of content and data between the company's screen networks and mobile devices.

XTD CEO Steve Wildisen said: “There are millions of people travelling on metro rail networks worldwide and this technology will allow people to extend their transit digital experiences with the XTD network beyond the platform via their mobile devices as they continue their daily routines.”

“Each of our screens contains technologies that when used in conjunction with native apps on commuters’ smartphones, provide a level of measureable engagement that DOOH has lacked up to now. We have identified a number of partners that we’re talking to in order to validate our thinking and investment prior to a formal launch later this year."

Bad press makes for good?

In the wake of a so-called “brand's worst nightmare”, this past week alone, hundreds of thousands of new users signed up for the Ashley Madison platform – including 87,596 women, according to the business.

After private information regarding millions of customers was leaked by cyber criminals who hacked into infidelity dating site Ashley Madison's systems, the brand suffered global backlash.

Described by a PR honcho in our last story as a “brand's worst nightmare” after it became the latest brand to be thrust into the hacking limelight, Ashley Madison has now come out saying the saga has been good for business.

“Last week alone, women sent more than 2.8 million messages within our platform,” a company spokesperson said.

Stan goes for OMD

Streaming service Stan, which is a joint venture between Nine Entertainment Co and Fairfax, has chosen OMD as its media agency of record.

Last month AdNews reported how Stan is getting ready for a strong finish to 2015, just six months since the service launched in market.

CEO of Stan, Mike Sneesby, said within a very short amount of time the service has passed the competition to become a very real contender in market.


ADMA appoints marketing specialist

The Association for Data-Driven Marketing and Advertising (ADMA) has appointed Craig Wallis, a Melbourne-based data-driven marketing specialist, to promote its agenda in Victoria.

In his new role, Wallis will be responsible for increasing the association's growth in new sectors and regions and will oversee membership, education, sponsorship and partnerships in Victoria.

He has more than 28 years' experience in the industry in both B2C and B2B businesses.

ADMA CEO Jodie Sangster said: “Hiring Craig is a strategic step to increase our presence in Victoria.

"Many companies are now coming to us because they find our data-driven mandate has made us more relevant to them and our membership is increasing as a result."


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