News Bulletin: American Apparel brand will live on; Amazon's wireless moves; Rubicon to sell?

By AdNews | 16 January 2017
American Apparel

US stores to close, but brand will remain
American Apparel will close all 110 of its US stores, but its brand name will live on, according to AdWeek. Despite both Amazon and Forever 21 both bidding for it, Montreal-based Gildan Activewear acquired American Apparel for US$88 million. Gildan, which also has licensing agreements with New Balance, Under Armour and Mossy Oak, says it sees “strong potential” to grow American Apparel sales by leveraging its printwear distribution networks in North America and internationally. American Apparel founder Dov Charney was fired from the company as CEO in 2014 after several employee lawsuits for sexual harassment and a nude photo scandal involving an employee. The brand also faced criticism for its racy advertising. It's unsure what this means for any Australian stores.

Amazon's wireless moves
New documents unearthed by Business Insider reveal that Amazon Corporate has sought permission from the FCC to run tests of wireless technology prototypes in and around one of its facilities in Seattle for unspecified purposes. According to TechCrunch, the person who filed the request on behalf of the e-commerce and IT giant is a former NASA astronaut, now a senior manager in charge of flight test and certification for Amazon Prime Air. The wireless test request could be related to Amazon’s preparations to start drone deliveries in the US. Amazon has already embarked on drone deliveries in England.

KWP opens in Darwin

Adelaide based full service marketing and communications agency KWP. Has opened its doors in Darwin. KWP Darwin business director Kaia Hammond can see the same potential in Darwin and is keen to work with businesses of all sizes.

Rubicon to sell?
According to The Wall Street Journal, ad tech company Rubicon Project is to explore strategic options, including potential sale. The report says Rubicon, which went public in 2014 with Morgan Stanley as one of its lead underwriters and has a market capitalization of about US$375 million, is exploring multiple options, but there is no guarantee it will ultimately do any deal. Following the reports late last week, shares of Rubicon Project jumped 11% to US$8.46 in late morning trading.

Ten pumps up promo
Ahead of its 29 January return, Ten is pumping up the promos for its ratings darling I’m A Celebrity…Get Me Out Of Here. It says a famous Australian actor will be among the celebrities heading into the jungle for the third series. Network Ten has revealed that this “legend of the big and small screens” has played some very memorable characters. The so-called star is set to join a US sitcom star, a shock jock, an AFL legend, a much-loved Olympian, a pop diva, a comedian, a singing sensation and a reality star in the jungle.

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