News Bulletin: Adland bachelorette to make TV debut; The Idea Shed hires five

By AdNews | 29 July 2015

Adland bachelorette to make TV debut

The countdown to season three of The Bachelor is on but this time Adland has one of its own on the silver screen. Former BWM staffer Emily Simms is joining the line-up of eligible bachelorettes hoping to win the heart of Tasmanian bachelor Sam Woods.

Simms also previously worked at Edge Loyalty and JB Hifi in account and events roles. Other bachelorettes in the running include marketing graduate Jasmin, charity worker Rachel and scientific sales rep Snezana.

The Idea Shed makes five new hires

Independent agency The Idea Shed has hired five senior creative and account services staff following a string of client and project wins including Asahi, Pernod Ricard, iNova Pharmaceuticals, Lend Lease and Taronga Zoo.

New hires include ex Tribe Marketing Dale Watkins as creative head, Mike Avery as Senior Art Director and Karin Andreasson as senior account director.

Michelle Smith and Tara Anderson also join the agency as account directors.

The agency was founded two years ago by Will Riley, John Volckman and Richard Strettell.

Nissan drives away with The Bachelor

Nissan has been named as the first automotive brand sponsor of The Bachelor Australia, which returns to screens for season 3 tonight, as part of a campaign managed by Denstu Aegis's sponsorship and integration division.

The sponsorship sees in program vehicle integration with the the Nissan QASHQAI and 370Z as well as a car cam feature as part of the show. The partnership extends across Tenplay with additional behind the scenes content.

In addition, one viewer will be given the chance to win a new Nissan QASHQAI as part of a consumer promotion.

Carsales wins case against Carsguide

Carsales has won its case against rival Carsguide over a recent ad campaign which was found to be “misleading or deceptive” by the Victorian Supreme Court.

The court found that a Carsguide campaign which featured across television, radio, newspaper and billboards made a number of misleading representation.

This includes a billboard advert placed by next to the Carsales head office in Melbourne which said “let lightning strike those who sell your contact details to dealers” and then had a blimp with a lightning bolt on it floated over the office.

In response Carsguide CEO Lauren Williams said: “Unfortunately the court found that the advertisements conveyed misleading representations. Carsguide regrets this.”

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