News Bulletin: ABC chair contenders; Industry's thirst for affiliate; What shows win in the US?

By AdNews | 9 January 2017
Image Credit: The CW

Who will make the ABC cut?
Businessman and friend of Malcolm Turnbull, David Gonski, as well as former Telstra chief David Thodey, are said to be in the running for the chairman of the ABC spot, according to The Australian. James Spigelman's five-year term ends in March. Former Bauer media executive Marina Go is also said to be on the shortlist for the ABC board. A panel will nominate a shortlist of three for the consideration of the Prime Minister and Communications Minister Mitch Fifield will also work with him on the decision. For more: ABC boss Guthrie on ads, partnering with Netflix and diversity

What TV shows win in the US?
It seems consistency and superheros are good for TV in the US. Major American broadcast television network The CW Network, which is owned by CBS Corporation and Warner Bros, has picked up seven series for the 2017-18 season, compared to 11 back in 2016, according to Adweek. Returning shows include its four superhero shows: Arrow, The Flash, Supergirl and DC's Legends of Tomorrow. It has also renewed Supernatural, Jane the Virgin and Crazy Ex-Girlfriend - broadcast television's lowest-rated show. Despite keeping on some lower ratings hows, CW's president Mark Pedowitz said “it has nothing to do with numbers” as it's those shows that "have helped alter the perception of what the CW has become." For more: Nine gets upfront and personal in epic five hour TV upfronts.

A shock jock, AFL star and more to enter Ten's jungle
I’m A Celebrity…Get Me Out Of Here will premiere on Sunday 29 January at 7pm. Channel Ten's planned ratings booster returns for season three and will be live five nights a week from South Africa. Season two saw former AFL player Brendan Fevola reigning victorious and this time Ten is promising a “US sitcom star; a shock jock, an AFL legend; a much-loved Olympian, a pop diva, an Aussie comedian and a singing sensation”. Network Ten head of entertainment and factual programming, Stephen Tate, says it's the most “surprising and eclectic cast yet”.

Affiliate Marketing Council success
Following the arrival of the IAB Australia’s Affiliate Marketing Working Group last year, which coincided with the launch of the first affiliate industry handbook for the Australian market, scores of industry folk have been flocking to the IAB site to download the document. Speaking to AdNews, IAB CEO Vijay Solanki said the handbook is one of the most downloaded handbooks of 2016, which is “impressive” given it only launched on 20 October. The Affiliate Marketing Council was created after people working within affiliate reached out to the IAB to stress there was a huge demand for such a group. Want more on affiliate? For more: Ad Tech 101: Performance Marketing.

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