Nestlé crowns Australia’s first Milkybar Kid-ult

Paige Murphy
By Paige Murphy | 6 August 2020

After much anticipation, local tradesman and mega Milkybar fan, Nicholas Shields from New South Wales, has today taken the coveted role as Australia’s first Milkybar Kid-ult.

In a "stellar" video application, Shields expressed his long-time adoration for Milkybar and demonstrated his innate "big kid" personality, which saw him become Australia’s successful applicant for the role, effective immediately.

Shields says when the role was first listed his phone went "bonkers".

“I was bombarded with calls from my friends, family and colleagues, because they had seen this newly created role at Milkybar and thought it suited me perfectly – and they were clearly onto something!” Shields says.

“Whether I’m at work, with friends or just chilling at home, I’m always the one wanting to have some fun. On top of that, I’ve got a reputation for bringing the best snacks to any get together, and Milkybar is always on the table, so this job had my name all over it."

Shields has ticked off getting the obligatory headshot and has the dress code down pat.

As part of his induction he has a delivery of Milkybar Whirl coming his way and will be responsible for sharing them with his friends and family.

Nestlé head of marketing confectionery Joyce Tan says the newly created role attracted more than 300 applications.

"The competition was tough with a lot of high-quality candidates, but Shields’ undeniable passion for Milkybar and playful personality stood out to us, so we’re looking forward to having him on board," Tan says.

“We would like to thank all the Milkybar fans from across the globe who applied, and we hope Milkybar Whirl will continue to give fans an opportunity to relive their childhood."

The search for the Milkybar Kid-ult started to celebrate the launch of Milkybar Whirl, a deliciously creamy Milkybar with a swirl of smooth milk chocolate -perfect for those who have more mature taste buds but are still a big kid on the inside.

The campaign was created by Red Havas.

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