Nestlé has announced the search for Australia’s first Milkybar Kid-ult.
The hunt for the Milkybar Kid-ult is to celebrate the launch of Milkybar Whirl, a new Milkybar with a swirl of smooth milk chocolate - perfect for those who have more mature taste buds but are still a kid inside.
The successful applicant will be crowned the Milkybar Kid-ult and will enjoy an enviable job description with responsibilities ranging from taste-testing new flavours to being featured in upcoming marketing campaigns.
A custom-made outfit will be created for the Milkybar Kid-ult, who will also receive a supply of Milkybar Whirl to share with friends and family, because after all, the Milkybars are on them!
Nestlé head of marketing confectionery Joyce Tan says there’s a Milkybar Kid in all of us, and the team wanted to give Australian adults a chance to enjoy those nostalgic memories.
“We know Australians of a certain age fondly remember the Milkybar Kid, so we’re excited that Milkybar Whirl is giving the nation an opportunity to relive their childhood," Tan says.
"We’re looking for an ultimate Kid-ult, someone who’s still a kid at heart – but don’t worry spectacles and freckles from the original ads are not necessary!
“Whether it’s through this new role or enjoying the new Milkybar Whirl, we want to show Aussies that even though we’re all grown up, we can still enjoy a taste of our childhood."
Too enter, Nestlé is asking people interested in applying for the role to send a 30-second video to Milkybar.Kidult@au.nestle.com explaining why they are the person for the job.
Applications close June 19, 2020, and the successful application will be announced after June 29, 2020.
See job description here for more information.
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