Nabo and Seven team up for competition

James McGrath
By James McGrath | 9 January 2015

Seven West Media has revealed at least part of the value of its investment in nascent social media site Nabo, with the site running a My Kitchen Rules campaign to attract new users.

In November last year, Seven West Media made a $2.25 million investment in the social media site along with Westpac.

The reason a media behemoth would invest startup capital was not known at the time, with sources suggesting SWM could use the platform to push hyperlocal content.

However the site has now launched a My Kitchen Rules barbeque competition for its users.

The site and Seven West will give four Australians a fully catered barbeque, which can be shared with their neighbours.

To be in with a shot of winning, users need to explain why they'd host a ripper Australia Day barbeque, and invite their friends, family, and neighbours to join the site.

Nabo said that the competition follows on from research which indicates 50% of Australians make no arrangements to spend time with their neighbour, aside from a chat over the back fence.

The catered barbeque will include food, soft drinks, decorations and most vitally of all, a clean-up service.

For more news:

Seven West and Westpac team up for social network

Boorman departs Seven West

TV negotiations reach 'tipping point'

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