Seven West Media has revealed at least part of the value of its investment in nascent social media site Nabo, with the site running a My Kitchen Rules campaign to attract new users.
In November last year, Seven West Media made a $2.25 million investment in the social media site along with Westpac.
The reason a media behemoth would invest startup capital was not known at the time, with sources suggesting SWM could use the platform to push hyperlocal content.
However the site has now launched a My Kitchen Rules barbeque competition for its users.
The site and Seven West will give four Australians a fully catered barbeque, which can be shared with their neighbours.
To be in with a shot of winning, users need to explain why they'd host a ripper Australia Day barbeque, and invite their friends, family, and neighbours to join the site.
Nabo said that the competition follows on from research which indicates 50% of Australians make no arrangements to spend time with their neighbour, aside from a chat over the back fence.
The catered barbeque will include food, soft drinks, decorations and most vitally of all, a clean-up service.
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