Movers & Shakers: Nine, UM, Qantas, Twitch

By AdNews | 8 November 2019

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Nine names radio boss
Nine has appointed its director of sport Tom Malone as its managing director of radio, as it takes over Macquarie Media today. Malone has worked as Nine’s sporting boss for the past four years, overseeing the Wide World of Sports brand, including its switch from cricket to tennis in 2018. He steps into the radio gig following the departure of Macquarie Media CEO Adam Lang. 

Qantas promotes top marketer
Jo Boundy has been promoted to Qantas’ executive manager of group brand and marketing. She replaces Stephanie Tully, who was recently promoted to chief customer officer. Boundy has been at the airline since 2009, working across various marketing and communication roles including most recently as CMO for Qantas Loyalty.

UM’s new Sydney digital director
Gemma Beeley has been promoted to UM’s Sydney digital director. Beeley, previously a senior digital director at UM, will implement new initiatives and focus on training within the agency. She will also continue her role as the agency's Australian brand safety officer. Beeley is also a MFA Interactive Committee Board Member.

The Glue Society nabs The Monekeys’ creative
Ben Sampson has joined The Glue Society as its creative partner. Sampson was previously The Monkeys' creative director for more than two years, first joining the agency in 2017. In his new role at the art and directing collective, Sampson is responsible for developing agency partnerships and collaborative projects.

Former PwC manager heads up Venntifact
Former PwC Melbourne manager James Wawne has been appointed to head up Venntifact’s new Brisbane office. Wawne, who has more than 13 years’ experience in digital consulting, joins the martech and data consultancy from his position leading his London-based agency Smartcog for the past eight years. Previously, he worked in Australia as PwC state lead for digital intelligence in Melbourne.

OMA shakes up team
The Outdoor Media Association (OMA) and MOVE has welcomed five new team members. As part of the shake-up, Emma Carr joins as general manager for government relations, Kirsten Samuels joins as senior policy advisor and Alexandra Simpson joins as communications specialist. In the marketing department, Emma Ward joins as communications manager. As part of a restructure at MOVE, Kylie Green has been promoted to general manager and is responsible for the day-to-day management of both the OMA and MOVE. Ganjina Nozakova takes over Green’s role as systems and training manager, responsible for managing the MOVE platform and the delivery of training programs. Grant Guesdon, previously general manager of MOVE will now oversee MOVE 2.0, the new Digital Measurement System being developed by the OMA.

Landor Melbourne promotes
Landor Australia has promoted its Sydney client manager Eeke Braaksma to the role of client director. Braaksma relocates to Melbourne for the role, and is tasked with leading key client accounts including BP, Saputo Dairy Australia and The Royal Agricultural Society of Victoria. He has been with Landor’s global team for nearly seven years working in Landor offices in Hamburg, Sao Paolo, Singapore and Moscow before moving to Sydney in 2016.

Experience Co adds execs
Adventure tourism and leisure company Experience Co has made three appointments to its executive team. Kathryn O’Brien steps into the newly created role of chief revenue officer from her role as general manager of sales and marketing for Hamilton Island Enterprises. In other appointments, Joe Stein joins as general manager of Skydive Australia, and Adam Jones as general manager of Great Barrier Reef and EXP’s North Queensland’s operations.

Val Morgan Digital grows
Val Morgan Digital has appointed Adam Fischer to the role of national sales director for the newly launched division. Fischer joins from Ziff Davis where he worked on global brands such as IGN, Mashable and PCMag as group head of sales. In his new role, he reports directly to VMD’s managing director Brian Florido, who joined from Pedestrian TV earlier this year.

Nova Perth’s new leadership
Nova Perth has revealed a new leadership structure, following the recent passing of Jamie Martinovich. Siobhan Siegert, currently the head of Nova Entertainment’s branded entertainment division, Create (Perth and Adelaide), will take on the additional role of leading the Perth office, a local team of 50+ people. Nina Santella and Antonell Doyle will step into the roles of head of agency sales and head of direct sales respectively, joining Siegert running the commercial team in Perth.

Grant Broadcasters new GM
Grant Broadcasters has named Bianca Shugg as its group general manager of commercial digital. In her new role, Shugg is responsible for developing and driving the digital strategy that leverages the Sparx Digital team, existing digital assets and any new platforms with radio advertising at Grant Broadcasters. She is currently the head of DMA at Southern Cross Austereo, the radio and TV organisation's digital marketing agency.

GroupM boss steps down
GroupM North America CEO Tim Castree has exited the business after less than a year in the role. Castree stepped into the role in December last year after being promoted from his role as Wavemaker CEO. Christian Juhl, recently named global CEO of GroupM, will oversee North America leadership, according to reports.

Twitch ramps up
Gaming platform Twitch has expanded its Australian operations, launching its first in-house sales team in Sydney. Steve Ford, Twitch’s head of international sales, is taking on the new role of vice president of APAC sales. Ford will be based in the Singapore office while overseeing the hiring of the advertising department in Sydney, as well as sales activities throughout the region.

INVNT expands
INVNT has hired Jonathan Fitzhenry as its director of environmental design. Fitzhenry will be based in the Sydney office and is joined by Fiona Pullen and Emma Robinson who have been appointed executive producer and senior senior producer, respectively.

IVE takes in Isentia talent
Marketing, communications and printing group IVE has hired Sean Smith as CEO of Data-Driven Communications. Smith was previously CEO of Istenia Australia and New Zealand, before going on to work as its chief commercial officer.

2XU’s CMO
Sporting apparel brand 2XU has named Luke O’Shea as its CMO. O’Shea will oversee its global marketing, brand and product strategy, along with creative design. For his new role, O’Shea is relocating to Melbourne from Hong Kong. He has previously worked at cycling brand Rapha Racing, More than Sport and Fox Sports.

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