Movers & Shakers: GroupM, 10 ViacomCBS, Orchard

By AdNews | 30 July 2021

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the some of the biggest moves this week.

Aimee Buchanan departs OMD for GroupM
OMD Australia CEO Aimee Buchanan has been appointed as the new CEO of WPP's GroupM for Australia and New Zealand. She will join GroupM in October to lead a network of agencies including Mindshare, MediaCom, Wavemaker, Essence, Neo and m/SIX and specialty media businesses including Finecast, Xaxis and Sightline. Peter Horgan, CEO of Omnicom Media Group, will be covering OMD chief executive duties until a replacement for Buchanan is found. Buchanan, who has been CEO of OMD since 2016, has grown OMD to become the largest media agency in Australia.

10 ViacomCBS appoints sports sales director
10 ViacomCBS has appointed Nick Bower to the newly created role of sport sales director. Bower has more than 20 years’ experience, working in sport sales across television, digital, and social platforms in Australia, Asia and Europe. He will report to national sales director Lisa Squillace.

Facebook marketer joins Airtasker
Airtasker has appointed Noelle Kim to the position of chief marketing officer (CMO) to lead the company’s rapid ramp up in global marketing investment. Kim’s appointment, which follows a successful IPO in March, strengthens the company’s leadership bench and sets Airtasker up for further growth and expansion in Australia, UK and the US. Kim joins Airtasker from Facebook, where she rose to head of marketing (APAC) for Facebook, Instagram and Whatsapp. In her new role, she will oversee the expansion and management of Airtasker’s growth and marketing teams, and will work closely with CEO Tim Fung to grow the Airtasker brand in the US and UK markets.

JCDecaux appoints GM commercial
JCDecaux announced the appointment of Bronwyn Clementson as general manager commercial. She has been group commercial director managing the NSW and Airport contracts since 2019 and was previously digital and strategic commercial director at APN Outdoor. Joining her in the senior leadership team are state commercial directors, Damian Potter and Stuart Moffatt, who both also take on expanded commercial airport responsibilities for their respective markets of Queensland and the Southern states. 


SCA names Sydney head of agency sales
Southern Cross Austereo (SCA) has appointed Maryanne O’Sullivan as head of agency sales for Sydney. O’Sullivan has been with the radio network for nearly five years, first joining as group sales manager in the agency team. In her new role, she is responsible for leading the audio agenda with SCA’s agency partners, delivering on SCA’s digital audio growth strategy, and supporting the agency team to provide insight led solutions for advertisers, which deliver tangible results. O’Sullivan brings 13 years’ experience in media sales leadership in free-to-air television, subscription television, radio, podcasting, and digital media to the new role. She has previous management and leadership roles across Australia, the UK and the US, and has worked for Sky Media in London and A+E Television Networks in New York.

Klarna nabs Zip Co marketer
Global buy now, pay later provider Klarna has appointed marketing executive Katrina Ang to spearhead the company's marketing and brand in Australia and New Zealand. Ang, who has more than 15 years of experience, will be responsible for building on the global success of the brand. She will be responsible for creating engaging brand activations that "delight" Australian and New Zealand consumers and partners, in line with Klarna's promise to elevate the entire shopping experience. She joins Klarna from buy now, pay later competitor Zip Co and has previously worked for Scentre Group and Westfield.

Foxtel creates new role
Foxtel has appointed Conor Woods to the newly created role as head of pay per view to lead the continued growth in Main Event audiences. He joins from SportBusiness where he was senior vice president, sports consultancy, where he led the growth of SportBusiness advisory services for broadcasters and rightsholders in Asia-Pacific. Previously, Woods was managing director Australia and New Zealand at beIN Sports, where he had responsibility for its five sports channels in Australia and New Zealand and its streaming services and digital assets.

Wavemaker's new Vodafone lead
Wavemaker has appointed Susie Si to lead the Vodafone account as group business director. She joins from sister agency MediaCom, where she has been for eight years. Most recently she was group client lead on News Corp. Si replaces Emily Cook who moved to Queensland to work with dentsu as head of client partnerships for Carat Brisbane.

Enero names new Orchard CEO
Boutique marketing and communications company Enero announced the appointment of managing partner Wai Kwok as CEO of Orchard, the group’s digital and creative technology agency. Kwok will continue to report to Brent Scrimshaw, Enero Group CEO. Orchard founding partner Martin Stafford has been appointed chief technology officer and fellow founding partner Sarah Galletly chief operating officer of Orchard. Andrew Antoniou, the fourth managing partner from the founding group acquired by Enero in 2017, has decided to step down at the end of October after fifteen years with Orchard to move with his family back to Europe.

Octagon promotes Simone Errey
Sports and entertainment agency Octagon has promoted Simone Errey to managing director, Australia. Errey, formerly head of operations, APAC, will now oversee the agency’s local creative, planning, strategy, commercial consulting, client services and production teams. As part of Errey’s promotion, the agency has also made changes to strengthen the leadership team that counts Mastercard, Cisco and ANZ among its local clients. Kirsty Jones has been promoted to business and client Director, Australia who will bed-in excellence across agency operations and David Gregory has been promoted to strategy director, APAC, to oversee commercial consulting and partnership strategy.

Hootsuite names global CMO
Social media management platform Hootsuite has appointed Maggie Lower as chief marketing officer. Lower joins the executive leadership team and will take responsibility for the brand’s overall global strategy, demand generation, communications, and events. She has more than two decades of experience in marketing, previously working as global CMO of Cision. Lower was also previously the first CMO at TrueBlue, and has held marketing leadership roles at Alight and Aon Hewitt, and spent 15 years at Bank of America.

TLA Worldwide appoints Sydney client management GM
Sports marketing agency TLA Worldwide has appointed Aysha Down as general manager of its Sydney client management division. Down joins TLA Worldwide following a seven-year tenure at Woolworths, where she led sports and integrated media partnerships for the brand including the Olympics, Paralympics, AFL, Cricket Australia, The Voice, Sunrise and more. Down also served stints at media networks including Australian Radio Network (ARN), MTV Australia and Nickelodeon. In her new role, Down will lead TLA’s Sydney-based team and lean on over 10 years of experience and expertise across brands, media and rights-holders to direct the partnerships division in Sydney.

Medium Rare appoints head of video
Medium Rare Content Agency has appointed Aidan Corrigan as head of video. Corrigan has experience as a producer and director across Australia, North America and Europe for publishers including Condé Nast, The Economist and the ABC. As head of video, Corrigan will be responsible for delivering both strategic and creative solutions across a variety of formats - including longform, shortform, social, webinars and live streaming, as well as the integration of new technologies to continually innovate and optimise video storytelling for clients.



oOh!media's new chief people & culture officer
Outdoor media specialist oOh!media has appointed Raechel Gavin chief people & culture officer. She starts her new role in September following six years at Quantium where she built the HR function from the ground up. Before Quantium, Gavin was at Ninemsn for two years, leading the HR integration of Mi9 and Nine Entertainment. Gavin was also at Nova Entertainment between 2010 and 2013, where she provided strategic leadership across the HR function.

Khemistry recruits first ECD
Behaviour change creative agency Khemistry has appointed its first executive creative director, recruiting Brent Liebenberg from fellow GrowthOps agency AJF in Melbourne. With 25 years’ industry experience across Australia, South Africa and the Middle East, Liebenberg has worked on some of the world’s biggest brands across virtually every category and been recognised at all the major awards. Most recently, he worked at AJF on Catch, Dare, Remedy, Holden, Officeworks and Lion Dairy.

Cummins&Partners' string of new hires in Sydney
Cummins&Partners Sydney has made a string of new hires, following a number of recent business wins. Rachel McEwen and Matty Graham both join as group business directors. McEwen returns from London where she worked on PepsiCo and ASDA at AMV BBDO, while Graham has most recently been a part of the team at Vice, predominantly on CUB. Meredith Ansoul joins in the newly created head of media role. She leaves Vodafone where she was head of acquisition, media and content. Other hires in account management include senior account director Nicky Webster, senior account manager Robbie Tucker and account executive Abby Johnson. The creative department has also been bolstered with Georgie Parchert joining as copywriter.


Walkley Foundation CEO steps down
Louisa Graham will step down as chief executive of the Walkley Foundation, which runs the Walkley Awards for Excellence in Journalism, later this year. The end of her current contract marks 10 years at the foundation, first as general manager and then as chief executive for four years. The recruitment process for a new CEO is under way.


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