It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
Another DAN exit
Columbus managing director Mitchell McBeath has left the Dentsu Aegis Network-owned marketing agency. A DAN spokesperson who confirmed the exit said it was not part of the holding group’s latest round of redundancies. McBeath had been with Columbus for more than five years, joining the business in 2013 as general manager for Victoria and Western Australia. He was appointed national MD in May last year, after heading up operations nationally, while also taking on the GM role in NSW and Queensland. Prior to joining DAN, McBeath had held senior director and manager roles with Reprise and MediaCom.
JCDecaux expands executive leadership
JCDecaux's head of trading and sales operations Cassandra Cameron has been promoted to the out of home company’s executive leadership team (ELT). Having held a similar role at APN Outdoor, Cameron leads an expanded JCDecaux trading and sales operations team responsible for the design and execution of the company’s revenue strategy as well as providing commercial insights, revenue analytics and modelling.
Former Bauer director resurfaces at Spotify
Ex-Bauer director Peter Manten has resurfaced at Spotify as its head of sales for Australia and New Zealand. Manten had been digital strategy and commercial director at the publishing house for more than three years, overseeing the strategy and commercialisation of Bauer’s digital products and platforms. Prior to joining Bauer, Manten spent more than eight years at Ten as national head of sales for digital media. In his new role at the streaming platform, Manten is responsible for its sales team, which includes extending its sales footprint across Australia and New Zealand.
Huawei hires ex-Apple marketer
Huawei Australia has appointed Paul Jowett to lead its Consumer Business Group Division as its new director of marketing. He is tasked with leading consumer marketing for the brand locally, across its key products including smartphones, PCs and wearable technology. Jowett joins from Apple where he had lead partner marketing across ANZ, prior to that he had worked with rival tech giant Samsung as its head of channel marketing.
Hearts & Science opens doors in NZ
Omnicom Group's (OMG) data and customer experience driven marketing unit Hears & Science has launched in New Zealand. Jane Stanley, previously managing director of OMG's Resolution, Annalect and OMD Programmatic has been named CEO of Hearts & Science, New Zealand. Stanley joins Nigel Douglas and Nikki Grafton in reporting directly to Peter Horgan, OMG CEO of Australia and New Zealand.
Hatched Media creates new role
Hatched Media has appointed Rebecca Den Braber to the newly created role of head of digital, data and technology. Braber comes to Hatched from independent digital agency Admatic where she was general manager. Prior to that she held various digital leadership roles at Dentsu Aegis Network, including head of digital at Dentsu Mitchell (now Dentsu X), and client services director a Dentsu Aegis's programmatic agency Amnet in San Francisco. Den Braber's appointment follows a hiring spree within the digital team.
Veridooh continues growth
Following significant new business growth, independent digital out of home (DOOH) verification platform, Veridooh, has appointed Jordan Scott as account director. Scott joins Veridooh from Go Transit Media where he was agency sales director for more than three years. Prior to that he was group sales manager at Val Morgan and also spent seven years at Multi Channel Networks as senior account manager. His new role will see him help Veridooh manage its growing partnerships with leading media agency groups, ensuring client success and campaign optimisation.
Haystac boosts offering with new hires
BWM Dentsu Group's PR arm Haystac has bolstered its team with three appointments across PR, social and content. Jasmin Watts has been appointed to the role of group business director, Melbourne where she will be responsible for leading key client accounts, integrated communications strategy and business development. Samuel Stevenson has joined the agency as national senior social strategist and is responsible for leading social and digital strategy for the business across its Melbourne, Sydney and Brisbane offices. Kitch Catterall has joined as social content manager, specialising in influencer and ambassador utilisation, content creation and organic content strategy.
Imagination appoints senior digital art director
Imagination Australia has added senior digital art director David Mugford to its Sydney office. Mugford, an internationally recognised art director, has worked in creative advertising agencies in both the US and Australia. Over the last decade, he has held roles at Leo Burnett Sydney, Creata Digital and, most recently, Deutsch Los Angeles. Mugford specialises in design, UI and concept development. His expertise spans multiple disciplines, ranging from mobile games, augmented reality apps, social campaigns, eCommerce sites to packaging designs and interactive soda dispensers.\
Vice sales exec joins Monster Children
Vice Australia senior sales executive Jamie Brewer has joined youth publisher Monster Children as commercial director of the company's Australian operations. After almost 11 years leading sales and commercial partnerships at Vice, Brewer will be responsible for guiding the growth of Monster Children’s commercial activity across its local publishing business.
Studio7 takes in new business director
Branding and communications agency Studio7 has appointed Jody McPherson as business director. McPherson joins from BTL where she was senior account director on numerous shopper marketing and experiential campaigns. She also brings experience from creative agencies Lowe Worldwide, Saatchi & Saatchi, Sugar Advertising and Apollo Marketing where she worked with brands including TVNZ, House of Travel, Pernod Ricard and BNZ.
Sendle strengthens marketing team
Sendle, Australia’s delivery service positioning itself as a challenger to Australia Post, has added two members to its marketing team. Nina Lacy joins as head of communications while Jessica Sier takes on the role of content lead. Lacy previously worked at accounting startup Invoice2go as director of communications. Sier previously worked as a journalist at The Australian Financial Review covering markets, economics and technology.
Lotame opens new role
Lotame has appointed Aruna Paramasivam to the newly created role of general manager of global data marketplace. Paramasivam previously worked at at L’Oréal, MediaMath and Yahoo. In her new role she will be overseeing global data acquisition efforts to meet market demands, focusing on niche and specialised data sets.
FlowBuilders nabs Ebay exec
Consulting and implementation business FlowBuilders has hired Melissa Apte to the role of director of digital marketing. Apte, who joins from Ebay where she was head of buyer engagement, steps into the newly created role with 15 year’s experience across B2B and B2C. In her new role, Apte will help clients utilise data to better understand customers, improve customer journey and automate marketing campaigns.
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