Movers & Shakers: Coles, Carat, Nine, Hero

By AdNews | 14 May 2021

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Coles boosts marketing team
Coles has appointed Samantha McLeod as brand, digital and design general manager. McLeod has 20 years’ experience in creative agencies including BBH in the UK, Mother, M&C Saatchi, and George Patterson Y&R. In her new role, she is responsible for delivering a unified brand and digital marketing strategy for the supermarket, and helping the business achieve its vision to become the most trusted retailer in Australia. McLeod returns from London after 10 years to take on the role.

Wavemaker's Emily Cook joins Dentsu Qld
Wavemaker's Emily Cook has been appointed head of client partnerships for Carat Brisbane. Cook returns to Brisbane after seven and a half years in Sydney and Melbourne. She has spent the last four and half years at Wavemaker in Sydney as the media lead running two of the agency’s biggest clients. She most recently lead the Vodafone account for three years and prior to this she was a client lead on Nestlé. During her time in Melbourne she managed the Carlton & United Breweries business. 

Nine's new digital audio boss
Hayley Bourne has been appointed Nine Radio's head of digital audio. She has 17 years experience in media across TV, radio, digital, podcasting, social and production, and was most recently head of brand partnerships at Joe Media in the UK. Nine is still seeking a head of podcasts. 

James Greet joins Ben Lilley
Hero has appointed James Greet to the new role of chief operating officer, on the back of 12 months of growth from a string of agency acquisitions and business wins including Toyota, Maybelline New York and eBay. Greet has been working with Hero for the past six months in an advisory capacity. His new chief operating officer role will support Hero founder and McCann creative chairman Ben Lilley and chief financial officer Zain Hoosen to further integrate Hero’s marketing communications offerings and spur new organic growth opportunities for Hero and its clients.

Innocean goes on hiring spree
Innocean Australia has strengthened its team with 10 new staff across CX, creative and account management as part of the agency’s continued transformation to deliver a multi-channel, CX and integrated approach for clients. Charlotte Berry, most recently a senior strategist at UM and copywriter at CHE Proximity, joins as senior communications strategist. Carly Pelham joins Innocean as senior account director from CX agency Apparent. Abigail Sands joins as CX account director, Joel Kroon joins as a CX strategist and Fiona Wang joins as CX project manager. Emma Culbert also joins as senior account manager, Lucio Tagliani, becomes integrated editor and Nicole Craig joins as PR director.

QMS promotes CMO
QMS Media has promoted CMO Sara Lappage to chief operating officer-customer She will oversee the sales, strategy and marketing functions, enabling alignment across the business as QMS further expands its digital offering and footprint.

Bastion EBA adds to team
Strategic brand, commercial and experiential agency, Bastion EBA, has announced several key promotions and new hires. Lizzie McManus, who has been at Bastion EBA for more than two years now and previously held the title of head of brand experience, has been promoted to general manager. A new recruit Gus Magee joins the Sydney office as creative director. Magee was previously creative director at Amplify in Sydney. Bastion EBA has also recruited a new senior client lead based in Melbourne, Bridget O’Sullivan. The agency has made a number of internal promotions which include Nick Sloman and Vivienne Avey both becoming group directors. Mitchell Crowe-Hardy has been promoted to creative strategy director and Marika Mulvey to senior brand experience manager.

M&C Saatchi Melbourne hires three
M&C Saatchi Melbourne has made three key new hires. The growth of the business sees the appointment of two new group account directors, Nat Downes and Milly Scott, alongside Garth Moring who comes on board as head of media. Moring joins the Melbourne team in a newly created role, head of media, that will bring the agency’s creative and media offering together. He joins the team from Cummins&Partners with 15 years of network and independent agency experience on clients. Downes brings 16 years of industry experience to the agency. She has worked at agencies in Australia, New Zealand, and Thailand. Scott will be joining the agency to lead the Origin Energy team. Scott has worked at agencies across Australia and New Zealand for over 20 years.

Rumble elevates leadership team
Independent agency, Rumble Strategic Creative has announced promotions within its core leadership team as the agency continues to grow. Eddy Gilmour has been promoted to managing director, while Bec McCall and Rhys Venning will assume joint creative director roles.

McGregor Tan appoints CEO
Independent market research company McGregor Tan has appointed social research specialist Stephen Gilmour CEO. He joins from national insights and strategy firm Metrix Consulting where he was national client services director for five years. He has designed, managed, and implemented a broad range of local, state and federal government agency projects initiatives across Australia including the development of a nationally consistent Fire Danger Rating and Warnings system.

Emotive bolsters design creds
Creative agency Emotive has appointed Dan Mortensen as head of design and Sam Jones as junior designer. Mortensen joins Emotive from Clemenger BBDO where he led the design team for nearly seven years. Mortensen’s arrival coincides with junior designer Sam Jones and is hot on the heels of James Pash returning to Australia to join Emotive as creative director from Rothco in Dublin.

Orchard turbocharges offering
Orchard has expanded its experience and creative team, welcoming three senior hires. The new starters include Gina Hughes as experience director, Alyson Wales as brand experience director and David Mugford as associate digital creative director. Hughes has been in the industry for over 20 years, including six years as experience design director at Ogilvy. Wales’ career began in the UK, founded in direct marketing and brand building. Since 1999, Wales has worked with some of Australia’s biggest brands and agencies. Mugford is a highly-awarded digital art director and designer. Mugford specialises in user interface design and experience, art direction and concept development, with a particular passion for crafting digital experiences that combine creativity and technology. He joins the team with over 10 years of experience, both locally and internationally, across major brands.

The General Store names ECD
Chris Scott has joined independent creative agency, The General Store, as executive creative director. Scott started out at The Leith Agency in the UK, before moving to Australia in 2010, where he worked across the Y&R Group agencies. Most recently, he returned to Europe and The Netherlands, working with Iris Amsterdam, The Brave New Now, Ogilvy Berlin and WE ARE Pi.

Kojo expands creative team
National creative studio Kojo has appointed Bim Ricketson to the newly created role of group creative director. Ricketson will oversee the creative output of the Kojo Creative and Kojo Sport businesses. Ricketson was most recently executive creative director ANZ at event and experience agency, George P Johnson. Prior to that, he was creative director at Imagination and a senior creative at CI Events. Emma Gill also joins the studio in the role of creative director. She brings more than twelve years of global brand experience, having worked as creative director at event and experience agencies such as George P Johnson and London-based agency, TRO.


Paper Moose names CDs
Paper Moose has appointed creative directors Jeremy Willmott and Kate Holdsworth. Willmott made the move to Sydney from the UK in early 2016. He brings fifteen years at some of London’s best digital and integrated agencies. He joins Paper Moose after four years as creative director at The Hallway. Holdsworth has been promoted after leading winning pitches and campaign work for clients including felix mobile (TPG telecom), University of Technology Sydney, Bushells, Jimmy Brings and EPA.

Cameron Swan moves to London
Cameron Swan, the group managing director of Active International Australia and Involved Media, is moving to the London to become MD of Active International UK. He will move in July and take up his role at a date to be advised. He will report to Active International CEO Dean Wilson. Sarah Keith, Involved Media's MD, will take on the role of group managing director, Active International Australia and Involved Media. Swan joined Active International Australia in 2009 and was appointed managing director in 2015. He was appointed to his current role in 2019 following Active International’s acquisition of the independent media agency Paykel Media. Paykel Media was renamed Involved Media in March this year.





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