Most shared Olympic ads of all time

Sarah Homewood
By Sarah Homewood | 23 August 2016
 

Social video ad platform, Unruly, has revealed the most shared Olympic ads of all time, with Under Armour, Nike and P&G all making the cut.

Surprisingly, half of the all time list is filled with recent spots from the Rio Olympics, with Channel 4's extremely popular 'We're The Superhumans' ad for the upcoming Rio Paralympics taking out the second spot on the most shared list. The ad was shared more than 1.46 million times across social media, making it the most shared ad of this Olympics.

However, it was not enough to take out the top slot, which is held by P&G’s 2012 ad “Best Job,” which currently leads the way with more than 2.44 million shares. But with the Paralympics not due to start till next month - Superhumans still has time to claim the all time gold.

P&G also took out the bronze in the all time list, with its ad from the 2014 Winter Games in Sochi “Pick Them Back Up”.

Under Armour’s “Rule Yourself” ad, featuring Olympic legend Michael Phelps, was shared 473,635 times seeing the Olympic swimmer instead having to settle for fourth on the all time list.

See the list below for yourself:

P&G – Thank You Mama – Best Job (London 2012) – 2,450,713 shares

Channel 4: We're The Superhumans (Rio Paralympics 2016) - 1,465,776 shares

P&G – Pick Them Back Up (Sochi 2014) – 699,564 shares

Under Armour: Rule Yourself: Phelps (Rio 2016) - 473,635

Canadian Institute For Diversity And Inclusion – Luge (Sochi 2014) – 324,161 shares

P&G: Thank You, Mom - Strong (Rio 2016) - 200,913

Nike – Find Your Greatness Commercial: The Jogger (London 2012)– 199,731 shares

Adidas – Team GB Don’t Stop Me Now (London 2012) - 198,987 shares

Under Armour: Rule Yourself: Gymnastics (Rio 2016) - 193,242

Nike: Unlimited Youth (Rio 2016) - 187,384

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