At the Media Federation Awards on October 15, we put the spotlight on leading members of the media and asked them, on camera, what is the biggest challenge the media industry faces today?
Fragmentation was high on the agenda as well as the perennial challenge of attracting new talent. From RED, Ikon, Foxtel, Magna Global, Mindshare, UM, Slingshot, and Carat, they all had plenty to say - check out the video for yourself.
Did you see the other MFA Awards question? What's the biggest disruption in media today?
Awards highlights were Henry Tajer being inducted into MFA's Hall of Fame, UM’s Colour Your Summer Campaign winning three awards, and Mindshare taking home the Grand Prix for its #laceitup campaign for charity Youth Off The Streets.
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