Metigy staff shell-shocked as adtech goes into administration

Chris Pash
By Chris Pash | 3 August 2022
Credit: Chris Andrawes via Unsplash

Metigy, an Australia-based, machine-led marketing platform, has gone into voluntary administration leaving its 75 staff without jobs.

The administrators are Simon Cathro and Andrew Blundell of Cathro Partners, according to corporate regulator ASIC. They are looking at an urgent sale of Metigy's assets and intellectual property.

Metigy was founded in 2015 by former We Are Social managing partner David Fairfull and Johnson Lin, who wanted to give small businesses the same data and strategic insights used by the world’s best resourced marketing teams.

Clare Riley, the now former senior brand and content lead at Metigy, wrote on LinkedIn: "Two weeks ago I was making plans for all the great work we could do with a new Brand & Comms function at Metigy that I hoped to lead. Today I'm unemployed, along with my 75 brilliant colleagues.

"We're pretty shell-shocked. It's not because we didn't care enough or because we did a bad job or the market conditions weren't in our favour - and that will always be the toughest thing to deal with when you work as hard as we did.

"I am beyond grateful to have met this group of people who I now call friends and I'm so sad that we don't get to continue on this rollercoaster together. My heart is always in startup land regardless of how hard it gets. It's an experience that teaches us so much about ourselves and I will always choose it."

The staff have created a spreadsheet listing those looking for a role. It can be accessed HERE.


The initial funding for Metigy was from Fairfull and We Are Social in 2015, with later rounds from CP Ventures and Cygnet Capital.

The the startup raised $20 million in a funding round attracted major institutions, led by Cygnet Capital. Others included Regal Funds Management, OC Funds, Five Venture Capital, and Thorney, which added to early-stage investments from Cygnet, CP Ventures and We Are Social. That took total capital raised to $27.1 million. 


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