Metigy and Fiverr get together in AI-powered marketing

Chris Pash
By Chris Pash | 4 May 2021

Australian startup Metigy, an AI-powered marketing platform,  announced a collaboration with freelancing marketplace Fiverr

The deal will provide digital expertise to SMEs at the click of a button.

This initiative gives Metigy’s customers the ability to tap into a range of digital services, from photoshop editing, social media design to copywriting and programming - while generating new business opportunities for the skilled freelancers on Fiverr.

Fiverr’s sellers will be exposed to a larger pool of SMEs actively seeking digital solutions.

Metigy and Fiverr will co-create and launch a stream of free educational resources on their owned channels for the freelance and small business community. 

David Fairfull, CEO and co-founder, Metigy: “We’re excited to partner with Fiverr to give our customers easier access to digital expertise and support the COVID-19 microbusiness boom in the US and beyond. The synergy between the two brands makes Fiverr a perfect partner for us - we’re both on a mission to support small businesses, no matter where they’re based.

“Amid the pandemic, we saw many small businesses close but this led to the rise of microbusiness owners and freelancers, many of whom made that scary leap to kickstart their own business. Now is the time to be investing in our global small business community, ensuring they have the right tools and technology in place to support growth and reach their full potential.”

Liron Smadja, senior director of global brand marketing and international expansion, Fiverr: “Our partnership with Metigy is a first of its kind for us, helping to boost exposure and business opportunities for our global freelance community predominantly in Australia but also in Singapore and the US.

“The partnership comes at the perfect time as we continue to build our presence in Australia, expand opportunities for our network of Fiverr sellers and continue championing the small business community. We can’t wait to see what this partnership brings and are looking forward to working closely with the Metigy team.”

The partnership comes following Fiverr’s first major marketing investment in Australia. It also follows Metigy’s Series B funding round led by Cygnet Capita earlier this year.

Metigy was founded to give small businesses access to the same data and strategic insights that drive some of the world’s greatest marketing teams. 

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