Mediavest reveals new leadership team following $40m billings boost

Pippa Chambers
By Pippa Chambers | 7 November 2016
L-R Sue Sqillace, Craig Cooper, Lauren Small and Taylor Svarc

Publicis Groupe-owned Mediavest has expanded its national leadership team following new business growth.

The media agency says off the back of recent “significant new business growth” to the value of $40 million in billings, three senior appointments were needed to equip the business for its latest stage of growth.

Mediavest recently won Ezibuy, AGL Digital, EA Games, National Hearing Care, Foodworks, and Monde Nissin Foods – which own Black Swan and Nudie Juices. The growth also includes the retention of Diageo following the alcohol brand’s recent global agency review.

Off the back of the wins, Craig Cooper has been appointed to the newly created role of national investment and partnerships director. He was previously Starcom investment director.

Also as part of the new Mediavest moves, Taylor Svarc, who was head of the in-house programmatic division at Coles, now becomes Melbourne digital director and Lauren Small moves from business director to Sydney client service director,

Mediavest managing director Melbourne Peter Butler says: “Since launching in January we've had the pleasure of acquiring multiple new clients. Our relationship with each client is built around what they require not what we require. As a result, we have been involved with broader marketing discussions, and trusted to deliver an increasing scope.”

Earlier this year the Publicis Groupe restructured to simplify the network and provide efficiency gains for agencies and clients. The move saw Starcom Mediavest Group and ZenithOptmedia split – into Starcom, MediaVest and Zenith.

Mediavest national managing director Sue Squillace says: "Our launch proposition of collaboration through partnerships has delivered results and allowed us to grow our national leadership team who will guide us through the next phase in our journey.

“We are thrilled to be working with a number of brilliant new clients, as well as continuing our work as Diageo’s buying and planning partner nationally.”

In September Zenith Australia finalised a new strategy structure that sees eight senior strategists lead four disciplines: insights, strategy, innovation and communications planning.


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